Disaster Mitigation Communication Model Using Folk Media

South Central Timor is the most disaster-prone district in East Nusa Tenggara, Indonesia. The two sub-districts that are prone to floods, landslides and droughts are Kualin and Amanuban Selatan. On the other hand, the communities in these two sub-districts have local wisdom such as koa (an iterativ...

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Main Authors: Petrus Ana Andung, Jakobis Johanis Messakh, Meryana Micselen Doko
Format: Article
Language:en
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/26811/1/jk_5.pdf
http://journalarticle.ukm.my/26811/
https://ejournal.ukm.my/mjc/issue/view/1756
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author Petrus Ana Andung,
Jakobis Johanis Messakh,
Meryana Micselen Doko,
author_facet Petrus Ana Andung,
Jakobis Johanis Messakh,
Meryana Micselen Doko,
author_sort Petrus Ana Andung,
building Tun Sri Lanang Library
collection Institutional Repository
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
continent Asia
country Malaysia
description South Central Timor is the most disaster-prone district in East Nusa Tenggara, Indonesia. The two sub-districts that are prone to floods, landslides and droughts are Kualin and Amanuban Selatan. On the other hand, the communities in these two sub-districts have local wisdom such as koa (an iterative concatenation of acoustic messages diffused successively) and natoni (expressive expositions couched in customary poetic cadence) conduits, which manifest latent potential as tools of traditional communication germane to disaster mitigation. The research aims to find a model of disaster mitigation communication through the use of folk media that can be used as a means of strengthening indigenous peoples' disaster information literacy. The theory used is situational crisis communication theory. Data collection techniques included in-depth interviews, focus group discussions and participant observation. The 26 informants consisted of community members, village officials and local disaster management agencies. Data analysis used thematic analysis techniques with 6 stages of analysis. The research found that the people of South Central Timor utilize koa and natoni as folk media for disaster mitigation purposes. The communication model for disaster mitigation in indigenous communities is to take advance of the responsiveness of folk media to strengthen disaster information literacy. This communicative model, effectuated through grassroots channels, is most compatible with the rustic terrain, which is hampered by circumscribed access to cutting-edge communication technology. Further research is recommended to quantitatively assess the effectiveness of community media use in disaster mitigation.
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institution Universiti Kebangsaan Malaysia
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spelling my-ukm.journal.268112026-04-28T02:01:22Z http://journalarticle.ukm.my/26811/ Disaster Mitigation Communication Model Using Folk Media Petrus Ana Andung, Jakobis Johanis Messakh, Meryana Micselen Doko, South Central Timor is the most disaster-prone district in East Nusa Tenggara, Indonesia. The two sub-districts that are prone to floods, landslides and droughts are Kualin and Amanuban Selatan. On the other hand, the communities in these two sub-districts have local wisdom such as koa (an iterative concatenation of acoustic messages diffused successively) and natoni (expressive expositions couched in customary poetic cadence) conduits, which manifest latent potential as tools of traditional communication germane to disaster mitigation. The research aims to find a model of disaster mitigation communication through the use of folk media that can be used as a means of strengthening indigenous peoples' disaster information literacy. The theory used is situational crisis communication theory. Data collection techniques included in-depth interviews, focus group discussions and participant observation. The 26 informants consisted of community members, village officials and local disaster management agencies. Data analysis used thematic analysis techniques with 6 stages of analysis. The research found that the people of South Central Timor utilize koa and natoni as folk media for disaster mitigation purposes. The communication model for disaster mitigation in indigenous communities is to take advance of the responsiveness of folk media to strengthen disaster information literacy. This communicative model, effectuated through grassroots channels, is most compatible with the rustic terrain, which is hampered by circumscribed access to cutting-edge communication technology. Further research is recommended to quantitatively assess the effectiveness of community media use in disaster mitigation. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/26811/1/jk_5.pdf Petrus Ana Andung, and Jakobis Johanis Messakh, and Meryana Micselen Doko, (2024) Disaster Mitigation Communication Model Using Folk Media. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (4). pp. 89-106. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1756
spellingShingle Petrus Ana Andung,
Jakobis Johanis Messakh,
Meryana Micselen Doko,
Disaster Mitigation Communication Model Using Folk Media
title Disaster Mitigation Communication Model Using Folk Media
title_full Disaster Mitigation Communication Model Using Folk Media
title_fullStr Disaster Mitigation Communication Model Using Folk Media
title_full_unstemmed Disaster Mitigation Communication Model Using Folk Media
title_short Disaster Mitigation Communication Model Using Folk Media
title_sort disaster mitigation communication model using folk media
url http://journalarticle.ukm.my/26811/1/jk_5.pdf
http://journalarticle.ukm.my/26811/
https://ejournal.ukm.my/mjc/issue/view/1756
url_provider http://journalarticle.ukm.my/