Unveiling challenges and opportunities in the integration of emerging technologies in the accounting profession: a preliminary investigation
Business processes are undergoing significant evolution with the advent of cutting-edge technologies such as Artificial Intelligence, Big Data, Robotic Process Automation, Cloud Computing, Blockchain, Internet of Things, and XBRL. Despite these advancements, the accounting profession has faced c...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/26701/1/Pengurusan_73_1.pdf http://journalarticle.ukm.my/26701/ https://www.ukm.my/jurnalpengurusan/volume-main/vol73/ |
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| Summary: | Business processes are undergoing significant evolution with the advent of cutting-edge technologies such as
Artificial Intelligence, Big Data, Robotic Process Automation, Cloud Computing, Blockchain, Internet of Things,
and XBRL. Despite these advancements, the accounting profession has faced criticism for appearing to lag behind
other industries in technological integration. This study aims to investigate the challenges associated with the
integration of emerging technologies in the accounting profession, despite the numerous potential opportunities
they offer. To map the opportunities and challenges of emerging technologies in the accounting profession, the
Technology-Organisation-Environment (TOE) framework has been employed. This research employs a qualitative
methodology, through semi-structured interviews with eleven (11) practitioners from diverse accounting
backgrounds representing their organisations. These interviews provide initial insights into the adoption of
emerging technologies in current accounting practices, particularly in Malaysia. The analysis comprehensively
discusses opportunities and challenges of technology adoption through nine (9) aspects of organisation including
technological availability, relative advantage, compatibility, top management support, technology competence,
cost, organisational change adaptability, government support and regulation, and environmental uncertainty. This
paper contributes to the accounting profession by offering insights into strategies that firms, vendors, and
government entities can adopt to successfully implement emerging technologies. |
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