From influencers to followers: unpacking credibility dimensions on food sharing intentions among Malaysian youth
Influencer marketing has blossomed into an increasingly prevalent method for products and brands to engage with followers, prompting interest in digital marketing and social media studies. However, due to a lack of source credibility, many social media influencers are experiencing a decline in conte...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/26466/1/Jurnal%20Komunikasi_21.pdf http://journalarticle.ukm.my/26466/ https://ejournal.ukm.my/mjc/issue/view/1737 |
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