BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria
This paper examines the impact of the BBC News Yorùbá on the promotion of Yorùbá cultural traditions among youths of the South-West Nigeria. Research has established that youths of today are, perhaps, the most significant users of social media and they have the liberty and ability to make their own...
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Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/25352/1/382_394%20BBC%20News%20Yoruba%20and%20Digital%20Public%20Sphere.pdf http://journalarticle.ukm.my/25352/ http://ejournal.ukm.my/ebangi/index |
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| author | Bakenne, Nureni Aremu Salawu, Abiodun |
| author_facet | Bakenne, Nureni Aremu Salawu, Abiodun |
| author_sort | Bakenne, Nureni Aremu |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | This paper examines the impact of the BBC News Yorùbá on the promotion of Yorùbá cultural traditions among youths of the South-West Nigeria. Research has established that youths of today are, perhaps, the most significant users of social media and they have the liberty and ability to make their own choices through the platform. Thus, this study poses the question of how much the media influences their choices. The study aims to investigate the relationship between BBC News Yorùbá and the promotion of Yorùbá language among the youths, particularly those of the South-West Nigeria and how the medium is used for the rejuvenation of Yorùbá language among them. It was revealed that indigenous languages play a significant role in the revitalisation of mother tongue, with respondents agreeing that the BBC News Yorùbá has reawakened their consciousness towards the cultural capital of their language. Employing cultural effects theory, the study utilised survey research design, while purposive sampling was also used to elicit data from the youth population in Lagos, Oyo and Ondo States through the distribution of 1,200 questionnaire copies Findings show that the establishment of the BBC News Yorùbá is a timely intervention in the drive towards the revitalisation of Yorùbá language. It is thus recommended that concerned stakeholders should make concerted efforts towards the development and standadardisation of Nigerian indigenous languages. |
| format | Article |
| id | my-ukm.journal.25352 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2025 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.253522025-06-13T07:13:05Z http://journalarticle.ukm.my/25352/ BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria Bakenne, Nureni Aremu Salawu, Abiodun This paper examines the impact of the BBC News Yorùbá on the promotion of Yorùbá cultural traditions among youths of the South-West Nigeria. Research has established that youths of today are, perhaps, the most significant users of social media and they have the liberty and ability to make their own choices through the platform. Thus, this study poses the question of how much the media influences their choices. The study aims to investigate the relationship between BBC News Yorùbá and the promotion of Yorùbá language among the youths, particularly those of the South-West Nigeria and how the medium is used for the rejuvenation of Yorùbá language among them. It was revealed that indigenous languages play a significant role in the revitalisation of mother tongue, with respondents agreeing that the BBC News Yorùbá has reawakened their consciousness towards the cultural capital of their language. Employing cultural effects theory, the study utilised survey research design, while purposive sampling was also used to elicit data from the youth population in Lagos, Oyo and Ondo States through the distribution of 1,200 questionnaire copies Findings show that the establishment of the BBC News Yorùbá is a timely intervention in the drive towards the revitalisation of Yorùbá language. It is thus recommended that concerned stakeholders should make concerted efforts towards the development and standadardisation of Nigerian indigenous languages. Penerbit Universiti Kebangsaan Malaysia 2025-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/25352/1/382_394%20BBC%20News%20Yoruba%20and%20Digital%20Public%20Sphere.pdf Bakenne, Nureni Aremu and Salawu, Abiodun (2025) BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria. e-Bangi Journal of Social Sciences and Humanities, 22 (1). pp. 382-394. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index |
| spellingShingle | Bakenne, Nureni Aremu Salawu, Abiodun BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title | BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title_full | BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title_fullStr | BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title_full_unstemmed | BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title_short | BBC News Yoruba and digital public sphere: promoting Yoruba cultural traditions among youths of South-West Nigeria |
| title_sort | bbc news yoruba and digital public sphere: promoting yoruba cultural traditions among youths of south-west nigeria |
| url | http://journalarticle.ukm.my/25352/1/382_394%20BBC%20News%20Yoruba%20and%20Digital%20Public%20Sphere.pdf http://journalarticle.ukm.my/25352/ http://ejournal.ukm.my/ebangi/index |
| url_provider | http://journalarticle.ukm.my/ |