Bibliometric assessment and research trends: five decades of brand image
Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24745/1/Pengurusan_71_2.pdf http://journalarticle.ukm.my/24745/ https://www.ukm.my/jurnalpengurusan/volume-main/vol71/ |
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| _version_ | 1834435021771898880 |
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| author | Siti Aisyah Ya’kob, Rohaizat Baharun, Siti Ngayesah Ab Hamid, Masilah Mohamad, |
| author_facet | Siti Aisyah Ya’kob, Rohaizat Baharun, Siti Ngayesah Ab Hamid, Masilah Mohamad, |
| author_sort | Siti Aisyah Ya’kob, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Brand image distinguishes a company, product, or service from others, making it an asset worth investing in.
Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that
research progresses toward desired goals. Therefore, this bibliometric study’s objective was to uncover global
research trends on the topic of brand image based on publishing output, co-authorship, country, and co
occurrence. We used the Scopus indexing database to identify 2,605 relevant papers published from January 1971
to November 2021. Utilizing the VOSViewer application, bibliometric procedures were subsequently employed to
analyze the global performance, development, and impact of brand image research. Our results revealed that:
the USA has the most brand image-related publications; the majority of brand image articles have been published
in Scopus Quartile 1 journals; and the most recent author keywords are social media, perceived value, and
purchase intention. By tracking the origins and evolution of brand image research over time, this article's
originality serves as a reference point for expanding the literature on brand image and providing directions for
future study. |
| format | Article |
| id | my-ukm.journal.24745 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.247452025-01-23T03:44:20Z http://journalarticle.ukm.my/24745/ Bibliometric assessment and research trends: five decades of brand image Siti Aisyah Ya’kob, Rohaizat Baharun, Siti Ngayesah Ab Hamid, Masilah Mohamad, Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s objective was to uncover global research trends on the topic of brand image based on publishing output, co-authorship, country, and co occurrence. We used the Scopus indexing database to identify 2,605 relevant papers published from January 1971 to November 2021. Utilizing the VOSViewer application, bibliometric procedures were subsequently employed to analyze the global performance, development, and impact of brand image research. Our results revealed that: the USA has the most brand image-related publications; the majority of brand image articles have been published in Scopus Quartile 1 journals; and the most recent author keywords are social media, perceived value, and purchase intention. By tracking the origins and evolution of brand image research over time, this article's originality serves as a reference point for expanding the literature on brand image and providing directions for future study. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24745/1/Pengurusan_71_2.pdf Siti Aisyah Ya’kob, and Rohaizat Baharun, and Siti Ngayesah Ab Hamid, and Masilah Mohamad, (2024) Bibliometric assessment and research trends: five decades of brand image. Jurnal Pengurusan, 71 . pp. 1-15. ISSN 0127-2713 https://www.ukm.my/jurnalpengurusan/volume-main/vol71/ |
| spellingShingle | Siti Aisyah Ya’kob, Rohaizat Baharun, Siti Ngayesah Ab Hamid, Masilah Mohamad, Bibliometric assessment and research trends: five decades of brand image |
| title | Bibliometric assessment and research trends: five decades of brand image |
| title_full | Bibliometric assessment and research trends: five decades of brand image |
| title_fullStr | Bibliometric assessment and research trends: five decades of brand image |
| title_full_unstemmed | Bibliometric assessment and research trends: five decades of brand image |
| title_short | Bibliometric assessment and research trends: five decades of brand image |
| title_sort | bibliometric assessment and research trends: five decades of brand image |
| url | http://journalarticle.ukm.my/24745/1/Pengurusan_71_2.pdf http://journalarticle.ukm.my/24745/ https://www.ukm.my/jurnalpengurusan/volume-main/vol71/ |
| url_provider | http://journalarticle.ukm.my/ |