Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms
English auctions, renowned for their blend of economic and entertainment elements, serve as dynamic platforms for selling goods. This research, grounded in Game Refinement Theory and the Motion in Mind Model, delves into bidder behavior to elucidate its impact on entertainment perceptions at varying...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23997/1/105-%20118.pdf http://journalarticle.ukm.my/23997/ https://www.ukm.my/apjitm |
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| _version_ | 1834434837558067200 |
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| author | Li, Siqi Mohd Nor Akmal Khalid, Iida, Hiroyuki |
| author_facet | Li, Siqi Mohd Nor Akmal Khalid, Iida, Hiroyuki |
| author_sort | Li, Siqi |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | English auctions, renowned for their blend of economic and entertainment elements, serve as dynamic platforms for selling goods. This research, grounded in Game Refinement Theory and the Motion in Mind Model, delves into bidder behavior to elucidate its impact on entertainment perceptions at varying levels of rationality. Our findings uncover distinct patterns of behavior across completely irrational, partially rational, and fully rational bidders, highlighting how these differences influence the entertainment value. Specifically, we examine participants' bidding frequency, proficiency in information gathering, enforcement of beliefs, and rationality, all of which are perceived differently by viewers of live-streamed auctions. The study significantly deepens our understanding of English auctions' psychological and strategic foundations. It gives auction organizers crucial insights into enhancing economic and entertainment outcomes, emphasizing the strategic importance of timing and patience in bidding. This multifaceted approach not only underscores the economic indicators such as price dynamics and bidder competition but also integrates social and psychological perspectives, revealing how social interactions and cognitive processes influence auction dynamics and participant behavior. Such insights are invaluable for designing auctions that are both economically efficient and engaging, ensuring a balanced experience for all participants. |
| format | Article |
| id | my-ukm.journal.23997 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.239972024-08-12T03:46:44Z http://journalarticle.ukm.my/23997/ Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms Li, Siqi Mohd Nor Akmal Khalid, Iida, Hiroyuki English auctions, renowned for their blend of economic and entertainment elements, serve as dynamic platforms for selling goods. This research, grounded in Game Refinement Theory and the Motion in Mind Model, delves into bidder behavior to elucidate its impact on entertainment perceptions at varying levels of rationality. Our findings uncover distinct patterns of behavior across completely irrational, partially rational, and fully rational bidders, highlighting how these differences influence the entertainment value. Specifically, we examine participants' bidding frequency, proficiency in information gathering, enforcement of beliefs, and rationality, all of which are perceived differently by viewers of live-streamed auctions. The study significantly deepens our understanding of English auctions' psychological and strategic foundations. It gives auction organizers crucial insights into enhancing economic and entertainment outcomes, emphasizing the strategic importance of timing and patience in bidding. This multifaceted approach not only underscores the economic indicators such as price dynamics and bidder competition but also integrates social and psychological perspectives, revealing how social interactions and cognitive processes influence auction dynamics and participant behavior. Such insights are invaluable for designing auctions that are both economically efficient and engaging, ensuring a balanced experience for all participants. Penerbit Universiti Kebangsaan Malaysia 2024-06-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23997/1/105-%20118.pdf Li, Siqi and Mohd Nor Akmal Khalid, and Iida, Hiroyuki (2024) Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms. Asia-Pacific Journal of Information Technology and Multimedia, 13 (1). pp. 105-118. ISSN 2289-2192 https://www.ukm.my/apjitm |
| spellingShingle | Li, Siqi Mohd Nor Akmal Khalid, Iida, Hiroyuki Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title | Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title_full | Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title_fullStr | Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title_full_unstemmed | Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title_short | Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms |
| title_sort | rational bidding meets emotional viewing: the landscape of english auction livestreams in the age of algorithms |
| url | http://journalarticle.ukm.my/23997/1/105-%20118.pdf http://journalarticle.ukm.my/23997/ https://www.ukm.my/apjitm |
| url_provider | http://journalarticle.ukm.my/ |