The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective
The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23726/1/23-26%2068550-245713-3-PB.pdf http://journalarticle.ukm.my/23726/ https://ejournal.ukm.my/ebangi/index |
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| author | Guanghe, Ge Shazleen Mohamed, Muhammad Nurhafiz Hassim, Tao, Huang Zekai, Qiu Yifan, Xu |
| author_facet | Guanghe, Ge Shazleen Mohamed, Muhammad Nurhafiz Hassim, Tao, Huang Zekai, Qiu Yifan, Xu |
| author_sort | Guanghe, Ge |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue, with about 1,200 teachers and volunteers engaged across various Asian Games sites. Despite this, the university's media impact falls short compared to peers in Hangzhou with Asian Games venues. This research explores the news production practices of universities during large-scale international sports events, focusing on improving Zhejiang Gongshang University's media coverage and influence. Utilizing in-depth interviews and The Uses and Gratifications theory, the study analyzes news production related to the Asian Games on the university's official website, social media, and newspapers. Interviews include both producers and audiences of this news. Findings indicate a disconnect between media reports and the diverse needs of media users, with news production primarily driven by informational and promotional objectives. Recommendations include diversifying themes and forms of media coverage, enhancing creativity and interactivity, adopting a proactive and strategic approach to media communication, and leveraging new media platforms for more engaging content. |
| format | Article |
| id | my-ukm.journal.23726 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.237262024-07-09T00:41:49Z http://journalarticle.ukm.my/23726/ The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective Guanghe, Ge Shazleen Mohamed, Muhammad Nurhafiz Hassim, Tao, Huang Zekai, Qiu Yifan, Xu The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue, with about 1,200 teachers and volunteers engaged across various Asian Games sites. Despite this, the university's media impact falls short compared to peers in Hangzhou with Asian Games venues. This research explores the news production practices of universities during large-scale international sports events, focusing on improving Zhejiang Gongshang University's media coverage and influence. Utilizing in-depth interviews and The Uses and Gratifications theory, the study analyzes news production related to the Asian Games on the university's official website, social media, and newspapers. Interviews include both producers and audiences of this news. Findings indicate a disconnect between media reports and the diverse needs of media users, with news production primarily driven by informational and promotional objectives. Recommendations include diversifying themes and forms of media coverage, enhancing creativity and interactivity, adopting a proactive and strategic approach to media communication, and leveraging new media platforms for more engaging content. Penerbit Universiti Kebangsaan Malaysia 2024-05 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23726/1/23-26%2068550-245713-3-PB.pdf Guanghe, Ge and Shazleen Mohamed, and Muhammad Nurhafiz Hassim, and Tao, Huang and Zekai, Qiu and Yifan, Xu (2024) The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective. e-Bangi Journal of Social Sciences & Humanities, 21 (2). pp. 23-26. ISSN 1823-884x https://ejournal.ukm.my/ebangi/index |
| spellingShingle | Guanghe, Ge Shazleen Mohamed, Muhammad Nurhafiz Hassim, Tao, Huang Zekai, Qiu Yifan, Xu The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title | The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title_full | The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title_fullStr | The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title_full_unstemmed | The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title_short | The Effect of university news production practices in large sports events - a study of Zhejiang Gongshang University's coverage of the Hangzhou Asian Games from user/producer perspective |
| title_sort | effect of university news production practices in large sports events - a study of zhejiang gongshang university's coverage of the hangzhou asian games from user/producer perspective |
| url | http://journalarticle.ukm.my/23726/1/23-26%2068550-245713-3-PB.pdf http://journalarticle.ukm.my/23726/ https://ejournal.ukm.my/ebangi/index |
| url_provider | http://journalarticle.ukm.my/ |