Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram
An advertisement is a promotional strategy to introduce a product, brand, or service to a targeted viewership; with the intent to pique their attention, encourage interaction, and ultimately, attract sales. Containing pictures, words and graphics that are familiar and present in the targeted group’s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21588/1/JkSI_21.pdf http://journalarticle.ukm.my/21588/ https://ejournal.ukm.my/mjc/issue/view/1570 |
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