The role of media in sponsorship decision making during Covid-19 : a Malaysian perspective

COVID-19 has impacted not only human lives, but also business organisations. The repercussions of the pandemic on global businesses include sustaining the value of a firm that could benefit stakeholders, such as the challenge for sponsored properties to attain sponsorship through a period of f...

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Bibliographic Details

Main Authors:	Mohamad-Noor Salehhuddin Sharipudin, Nurzihan Hassim, Suffian Hadi Ayub, Fam, Kim-Shyan, Rosli Mohammed
Format:	Article
Language:	en
Published:	Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:	http://journalarticle.ukm.my/20385/1/55773-187109-1-PB.pdf http://journalarticle.ukm.my/20385/ https://ejournal.ukm.my/mjc/issue/view/1527
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