Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas

The study aims to investigate consumers’ willingness to pay for the development of renewable energy to encourage renewable energy consumption in the long run. This study further identifies the factors that influence consumers’ willingness to pay for renewable energy. A face-to-face questionnaire, wi...

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Main Authors: A.A. Azlina, Shahida Abu Bakar, Mahirah Kamaludin, Awang Noor Ghani
Format: Article
Language:en
Published: Penerbit Universiti Kebangsaan Malaysia 2022
Online Access:http://journalarticle.ukm.my/19400/1/jeko_561-5.pdf
http://journalarticle.ukm.my/19400/
https://www.ukm.my/jem/issue/v56i1/
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author A.A. Azlina,
Shahida Abu Bakar,
Mahirah Kamaludin,
Awang Noor Ghani,
author_facet A.A. Azlina,
Shahida Abu Bakar,
Mahirah Kamaludin,
Awang Noor Ghani,
author_sort A.A. Azlina,
building Tun Sri Lanang Library
collection Institutional Repository
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
continent Asia
country Malaysia
description The study aims to investigate consumers’ willingness to pay for the development of renewable energy to encourage renewable energy consumption in the long run. This study further identifies the factors that influence consumers’ willingness to pay for renewable energy. A face-to-face questionnaire, with a contingent valuation method was administered to 672 residential electricity users in the East Coast of Peninsular Malaysia, areas that have high wind and wave energy potentials with large hydropower. The findings show that the average consumers’ willingness to pay is about RM 4.90 or about USD 1.18 per month on electricity bills as a contribution to a Renewable Energy Fund. The results further show that the consumers’ willingness to pay for renewable energy is significantly influenced by the proposed bid price, income, confidence level and education. The findings may help the government in creating a useful framework to ensure sustainable development in the future.
format Article
id my-ukm.journal.19400
institution Universiti Kebangsaan Malaysia
language en
publishDate 2022
publisher Penerbit Universiti Kebangsaan Malaysia
record_format eprints
spelling my-ukm.journal.194002022-08-18T07:16:18Z http://journalarticle.ukm.my/19400/ Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas A.A. Azlina, Shahida Abu Bakar, Mahirah Kamaludin, Awang Noor Ghani, The study aims to investigate consumers’ willingness to pay for the development of renewable energy to encourage renewable energy consumption in the long run. This study further identifies the factors that influence consumers’ willingness to pay for renewable energy. A face-to-face questionnaire, with a contingent valuation method was administered to 672 residential electricity users in the East Coast of Peninsular Malaysia, areas that have high wind and wave energy potentials with large hydropower. The findings show that the average consumers’ willingness to pay is about RM 4.90 or about USD 1.18 per month on electricity bills as a contribution to a Renewable Energy Fund. The results further show that the consumers’ willingness to pay for renewable energy is significantly influenced by the proposed bid price, income, confidence level and education. The findings may help the government in creating a useful framework to ensure sustainable development in the future. Penerbit Universiti Kebangsaan Malaysia 2022 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/19400/1/jeko_561-5.pdf A.A. Azlina, and Shahida Abu Bakar, and Mahirah Kamaludin, and Awang Noor Ghani, (2022) Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas. Jurnal Ekonomi Malaysia, 56 (1). pp. 59-70. ISSN 0127-1962 https://www.ukm.my/jem/issue/v56i1/
spellingShingle A.A. Azlina,
Shahida Abu Bakar,
Mahirah Kamaludin,
Awang Noor Ghani,
Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title_full Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title_fullStr Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title_full_unstemmed Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title_short Willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
title_sort willingness to pay for renewable energy : evidence from high wind and wave energy potential areas
url http://journalarticle.ukm.my/19400/1/jeko_561-5.pdf
http://journalarticle.ukm.my/19400/
https://www.ukm.my/jem/issue/v56i1/
url_provider http://journalarticle.ukm.my/