Exploring Western tourists perceived risk and impact on willingness-to-try unfamiliar local food in Redang and Perhentian Islands

Post COVID-19 pandemic, tourists remain eager to sample local food when visiting new destinations. However, being in a strange island environment and eating unfamiliar food, may enhance the feeling of uncertainty, thus increase Western tourists’ perceived risk particularly with unfamiliar food and c...

Full description

Bibliographic Details

Main Authors:	Norsyakira Ahmadi, Fathilah Ismail, Wan-Zainal-Shukri W.H.
Format:	Article
Language:	en
Published:	Penerbit Universiti Kebangsaan Malaysia 2021
Online Access:	http://journalarticle.ukm.my/18816/1/071-079%2B%2B%2BWan-Zainal-Shukri%2BWH.pdf http://journalarticle.ukm.my/18816/ https://jms.mabjournal.com/index.php/mab/issue/view/36
Tags:	Add Tag No Tags, Be the first to tag this record!