Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia
Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on...
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| Format: | Article |
| Language: | en |
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Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf http://journalarticle.ukm.my/17853/ http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/ |
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| _version_ | 1834433279907856384 |
|---|---|
| author | Adlin Masood, |
| author_facet | Adlin Masood, |
| author_sort | Adlin Masood, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally.
Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour
of halal cosmetics is limited. To date, out of forty-five research papers on halal cosmetics, only four research
papers have been conducted to deliberate on halal cosmetics consumer purchase behaviour. To discover the
current state of knowledge and practice on halal consumer behaviour, a review of published literature in hightiered
bibliographic data base was conducted. This was followed by affirmation from a personalised online survey
on Malaysian consumers. Consequently, the study identified prevailing factors affecting halal cosmetics consumer
purchase behaviour of working adults and students in Malaysia and unearthed peculiarities in their purchase
behaviour. In tandem the study also noted the knowledge gaps for future research. Results from the study will
assist halal cosmetics companies to design marketing programs that can maintain and grow their customer base
both domestically and internationally. Recommendations was also made on how to create strategic marketing
programs leveraging on IR4.0 technology. |
| format | Article |
| id | my-ukm.journal.17853 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2021 |
| publisher | Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.178532022-01-08T11:17:03Z http://journalarticle.ukm.my/17853/ Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia Adlin Masood, Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim population globally. Unlike attention given to research on consumer purchase behaviour of halal food, consumer purchase behaviour of halal cosmetics is limited. To date, out of forty-five research papers on halal cosmetics, only four research papers have been conducted to deliberate on halal cosmetics consumer purchase behaviour. To discover the current state of knowledge and practice on halal consumer behaviour, a review of published literature in hightiered bibliographic data base was conducted. This was followed by affirmation from a personalised online survey on Malaysian consumers. Consequently, the study identified prevailing factors affecting halal cosmetics consumer purchase behaviour of working adults and students in Malaysia and unearthed peculiarities in their purchase behaviour. In tandem the study also noted the knowledge gaps for future research. Results from the study will assist halal cosmetics companies to design marketing programs that can maintain and grow their customer base both domestically and internationally. Recommendations was also made on how to create strategic marketing programs leveraging on IR4.0 technology. Pusat Pengurusan & Pembangunan Mahasiswa, Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf Adlin Masood, (2021) Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia. Jurnal Personalia Pelajar, 24 (1). pp. 113-127. ISSN 0128-2735 http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/ |
| spellingShingle | Adlin Masood, Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title | Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title_full | Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title_fullStr | Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title_full_unstemmed | Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title_short | Factors influencing halal cosmetics purchase behaviour of working adults and university students in Malaysia |
| title_sort | factors influencing halal cosmetics purchase behaviour of working adults and university students in malaysia |
| url | http://journalarticle.ukm.my/17853/1/Artikel-14_Adlin-Masood_USIM.pdf http://journalarticle.ukm.my/17853/ http://www.ukm.my/personalia/publication-category/volume-24-number-1-june-2021/ |
| url_provider | http://journalarticle.ukm.my/ |