Perceived risk and trust in purchase intention towards generic drugs in Malaysia
This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/17464/1/36109-159659-3-PB.pdf http://journalarticle.ukm.my/17464/ https://ejournal.ukm.my/pengurusan/issue/view/1409 |
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| _version_ | 1834433182116610048 |
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| author | Hong, Keai Sin Kamisah Ismail, |
| author_facet | Hong, Keai Sin Kamisah Ismail, |
| author_sort | Hong, Keai Sin |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed
that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered
questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using
SmartPLS version 3. The results showed that all six dimensions of perceived risk has significant influence on the intention
to purchase generic drugs. Performance risk has the highest contribution towards perceived risk. Besides, the findings
revealed that trust does not influence perceived risk but influence purchase intention. The results suggested that the
mediation effect of perceived risk between trust and purchase intention is not significant. The findings provide significant
implications to government, policy makers, pharmaceutical manufacturers and marketers in their quests to reduce the
escalating pharmaceutical costs and to increase generic substitution rate. |
| format | Article |
| id | my-ukm.journal.17464 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.174642021-10-07T06:37:18Z http://journalarticle.ukm.my/17464/ Perceived risk and trust in purchase intention towards generic drugs in Malaysia Hong, Keai Sin Kamisah Ismail, This study aims to examine factors that influence purchase intention towards generic drugs in Malaysia. We proposed that perceived risk and trust are the determinants of purchase intention towards generic medicines. Self-administered questionnaires were distributed using both offline and online method. 283 responses were collected and analysed using SmartPLS version 3. The results showed that all six dimensions of perceived risk has significant influence on the intention to purchase generic drugs. Performance risk has the highest contribution towards perceived risk. Besides, the findings revealed that trust does not influence perceived risk but influence purchase intention. The results suggested that the mediation effect of perceived risk between trust and purchase intention is not significant. The findings provide significant implications to government, policy makers, pharmaceutical manufacturers and marketers in their quests to reduce the escalating pharmaceutical costs and to increase generic substitution rate. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17464/1/36109-159659-3-PB.pdf Hong, Keai Sin and Kamisah Ismail, (2021) Perceived risk and trust in purchase intention towards generic drugs in Malaysia. Jurnal Pengurusan, 61 . pp. 17-30. ISSN 0127-2713 https://ejournal.ukm.my/pengurusan/issue/view/1409 |
| spellingShingle | Hong, Keai Sin Kamisah Ismail, Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title | Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title_full | Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title_fullStr | Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title_full_unstemmed | Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title_short | Perceived risk and trust in purchase intention towards generic drugs in Malaysia |
| title_sort | perceived risk and trust in purchase intention towards generic drugs in malaysia |
| url | http://journalarticle.ukm.my/17464/1/36109-159659-3-PB.pdf http://journalarticle.ukm.my/17464/ https://ejournal.ukm.my/pengurusan/issue/view/1409 |
| url_provider | http://journalarticle.ukm.my/ |