Factors affecting the internet banking adoption
Internet banking is a beneficial service; it is less costly, offers the flexibility of time and space, and have excellent customer service. The commercial banks of Mongolia are offering internet banking to its customers to capitalize on its advantages. However, these services remain underutilize...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/17084/1/jeko_54%283%29-9.pdf http://journalarticle.ukm.my/17084/ https://www.ukm.my/fep/jem/content/2020-3.html |
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| author | Chang, Yung-Chi Enkhjargal, Uguumur Huang, Chen-I Lin, Wen-Ling Ho, Chi-Ming |
| author_facet | Chang, Yung-Chi Enkhjargal, Uguumur Huang, Chen-I Lin, Wen-Ling Ho, Chi-Ming |
| author_sort | Chang, Yung-Chi |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Internet banking is a beneficial service; it is less costly, offers the flexibility of time and space, and have excellent
customer service. The commercial banks of Mongolia are offering internet banking to its customers to capitalize
on its advantages. However, these services remain underutilized by their customers. The factors affecting the use
of internet banking in Mongolia remain unknown. This study has integrated the E-service-quality model with the
Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) to investigate the factors affecting
the use of internet banking services offered by the commercial banks in Mongolia. The data was collected through the
survey method. Structured Equation Modeling (SEM) was used for the analysis. The results indicate that the E-service
quality model is effective and robust. The hypotheses were supported by the data. Attitude, subjective norm, perceived
behavioral control, perceived usefulness, and E-service quality were found to be the factors that affect customer’s
intentions to use internet banking in Mongolia. In the end, the future recommendations, limitations, and implications
of the research are discussed. |
| format | Article |
| id | my-ukm.journal.17084 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.170842021-07-16T02:19:01Z http://journalarticle.ukm.my/17084/ Factors affecting the internet banking adoption Chang, Yung-Chi Enkhjargal, Uguumur Huang, Chen-I Lin, Wen-Ling Ho, Chi-Ming Internet banking is a beneficial service; it is less costly, offers the flexibility of time and space, and have excellent customer service. The commercial banks of Mongolia are offering internet banking to its customers to capitalize on its advantages. However, these services remain underutilized by their customers. The factors affecting the use of internet banking in Mongolia remain unknown. This study has integrated the E-service-quality model with the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) to investigate the factors affecting the use of internet banking services offered by the commercial banks in Mongolia. The data was collected through the survey method. Structured Equation Modeling (SEM) was used for the analysis. The results indicate that the E-service quality model is effective and robust. The hypotheses were supported by the data. Attitude, subjective norm, perceived behavioral control, perceived usefulness, and E-service quality were found to be the factors that affect customer’s intentions to use internet banking in Mongolia. In the end, the future recommendations, limitations, and implications of the research are discussed. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17084/1/jeko_54%283%29-9.pdf Chang, Yung-Chi and Enkhjargal, Uguumur and Huang, Chen-I and Lin, Wen-Ling and Ho, Chi-Ming (2020) Factors affecting the internet banking adoption. Jurnal Ekonomi Malaysia, 54 (3). pp. 117-131. ISSN 0127-1962 https://www.ukm.my/fep/jem/content/2020-3.html |
| spellingShingle | Chang, Yung-Chi Enkhjargal, Uguumur Huang, Chen-I Lin, Wen-Ling Ho, Chi-Ming Factors affecting the internet banking adoption |
| title | Factors affecting the internet banking adoption |
| title_full | Factors affecting the internet banking adoption |
| title_fullStr | Factors affecting the internet banking adoption |
| title_full_unstemmed | Factors affecting the internet banking adoption |
| title_short | Factors affecting the internet banking adoption |
| title_sort | factors affecting the internet banking adoption |
| url | http://journalarticle.ukm.my/17084/1/jeko_54%283%29-9.pdf http://journalarticle.ukm.my/17084/ https://www.ukm.my/fep/jem/content/2020-3.html |
| url_provider | http://journalarticle.ukm.my/ |