Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone?
Cultural and heritage values in most countries have been recognized as resource of social and economic development. However, due to the post modernization of tourism attractions recently has affected few old and heritage sites. Sense of place is believed as one the factors to support the touri...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/17020/1/44757-144049-1-SM.pdf http://journalarticle.ukm.my/17020/ https://ejournal.ukm.my/ebangi/issue/view/1359 |
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| _version_ | 1834433066329702400 |
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| author | Nik Mohd Aizat Nik Mohd Adib, Syakir Amir Ab Rahman, Shunji Suzuki, Nor Nadiah Najib, |
| author_facet | Nik Mohd Aizat Nik Mohd Adib, Syakir Amir Ab Rahman, Shunji Suzuki, Nor Nadiah Najib, |
| author_sort | Nik Mohd Aizat Nik Mohd Adib, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Cultural and heritage values in most countries have been recognized as resource of social and
economic development. However, due to the post modernization of tourism attractions recently
has affected few old and heritage sites. Sense of place is believed as one the factors to support the
tourists’ motivation including revisiting the place. The study aims to assess the tourists’ motivation
to revisit and the sense of place in Kota Bharu Cultural Heritage Zone. 445 questionnaire survey
were distributed among domestic and international tourists and were analyzed using ANOVA test.
The result indicates that sense of place in Kota Bharu Cultural Heritage Zone does not influence
the tourists’ motivation to revisit. The study recommends the state government, local authorities
and tourism players to enhance and rejuvenate the ambience of the heritage zone, in order to
improve the number of tourist’s arrival to Kelantan hence sustaining the local economic. |
| format | Article |
| id | my-ukm.journal.17020 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.170202021-07-11T17:38:04Z http://journalarticle.ukm.my/17020/ Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? Nik Mohd Aizat Nik Mohd Adib, Syakir Amir Ab Rahman, Shunji Suzuki, Nor Nadiah Najib, Cultural and heritage values in most countries have been recognized as resource of social and economic development. However, due to the post modernization of tourism attractions recently has affected few old and heritage sites. Sense of place is believed as one the factors to support the tourists’ motivation including revisiting the place. The study aims to assess the tourists’ motivation to revisit and the sense of place in Kota Bharu Cultural Heritage Zone. 445 questionnaire survey were distributed among domestic and international tourists and were analyzed using ANOVA test. The result indicates that sense of place in Kota Bharu Cultural Heritage Zone does not influence the tourists’ motivation to revisit. The study recommends the state government, local authorities and tourism players to enhance and rejuvenate the ambience of the heritage zone, in order to improve the number of tourist’s arrival to Kelantan hence sustaining the local economic. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/17020/1/44757-144049-1-SM.pdf Nik Mohd Aizat Nik Mohd Adib, and Syakir Amir Ab Rahman, and Shunji Suzuki, and Nor Nadiah Najib, (2020) Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, 17 (9). pp. 114-125. ISSN 1823-884x https://ejournal.ukm.my/ebangi/issue/view/1359 |
| spellingShingle | Nik Mohd Aizat Nik Mohd Adib, Syakir Amir Ab Rahman, Shunji Suzuki, Nor Nadiah Najib, Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title | Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title_full | Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title_fullStr | Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title_full_unstemmed | Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title_short | Do tourists really intend to revisit Kota Bharu Cultural Heritage Zone? |
| title_sort | do tourists really intend to revisit kota bharu cultural heritage zone? |
| url | http://journalarticle.ukm.my/17020/1/44757-144049-1-SM.pdf http://journalarticle.ukm.my/17020/ https://ejournal.ukm.my/ebangi/issue/view/1359 |
| url_provider | http://journalarticle.ukm.my/ |