To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia
Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this ni...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf http://journalarticle.ukm.my/16888/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
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| _version_ | 1834433030855327744 |
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| author | Tai, Lit Cheng Yeong, Wai Mun Malathi Nair Narayana Nair, Sia, Bee Chuan |
| author_facet | Tai, Lit Cheng Yeong, Wai Mun Malathi Nair Narayana Nair, Sia, Bee Chuan |
| author_sort | Tai, Lit Cheng |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this niche sector to the agriculture sector, marketers should understand how the consumers make decisions towards organic products. This study investigated the Malaysian organic purchasers on what affects them in their buying intention. The study uses a non-probability volunteer sampling method of 455 respondents using Structural Equation Modeling- Analysis of Moment Structures (SEM-AMOS). Results showed that health consciousness and animal welfare affects purchasing behavior directly and positively. Health consciousness, taste and food safety indirectly affect purchasing behavior while animal welfare does not have the indirect effect. This study seeks to assist organic product marketer in the development of effective marketing strategies for further increase of organic product consumption. |
| format | Article |
| id | my-ukm.journal.16888 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.168882021-06-26T15:55:44Z http://journalarticle.ukm.my/16888/ To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia Tai, Lit Cheng Yeong, Wai Mun Malathi Nair Narayana Nair, Sia, Bee Chuan Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this niche sector to the agriculture sector, marketers should understand how the consumers make decisions towards organic products. This study investigated the Malaysian organic purchasers on what affects them in their buying intention. The study uses a non-probability volunteer sampling method of 455 respondents using Structural Equation Modeling- Analysis of Moment Structures (SEM-AMOS). Results showed that health consciousness and animal welfare affects purchasing behavior directly and positively. Health consciousness, taste and food safety indirectly affect purchasing behavior while animal welfare does not have the indirect effect. This study seeks to assist organic product marketer in the development of effective marketing strategies for further increase of organic product consumption. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf Tai, Lit Cheng and Yeong, Wai Mun and Malathi Nair Narayana Nair, and Sia, Bee Chuan (2020) To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia. Jurnal Pengurusan, 60 . pp. 1-12. ISSN 0127-2713 https://ejournals.ukm.my/pengurusan/issue/view/1366 |
| spellingShingle | Tai, Lit Cheng Yeong, Wai Mun Malathi Nair Narayana Nair, Sia, Bee Chuan To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title | To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title_full | To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title_fullStr | To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title_full_unstemmed | To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title_short | To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia |
| title_sort | to buy or not to buy? consumers’ attitudes and purchase behavior for organic food in malaysia |
| url | http://journalarticle.ukm.my/16888/1/32814-145614-2-PB.pdf http://journalarticle.ukm.my/16888/ https://ejournals.ukm.my/pengurusan/issue/view/1366 |
| url_provider | http://journalarticle.ukm.my/ |