User motive factors: the rudiments to email satisfactory communication
Our study aims to evaluate if user motive factors, comprising; cognitive needs, social integrative needs, and personal integrative needs might influence email satisfactory communication among South-East Nigerian academic staff. The study was proposed because empirical evidence has proven these...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2021
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| Online Access: | http://journalarticle.ukm.my/16667/1/47207-152643-1-PB.pdf http://journalarticle.ukm.my/16667/ https://ejournal.ukm.my/mjc/issue/view/1387 |
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| author | Anumudu, Chinedu Eugenia Megat Al Imran Yasin, Akmar Hayati Ahmad Ghazali, Syed Agil Alsagoff, |
| author_facet | Anumudu, Chinedu Eugenia Megat Al Imran Yasin, Akmar Hayati Ahmad Ghazali, Syed Agil Alsagoff, |
| author_sort | Anumudu, Chinedu Eugenia |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Our study aims to evaluate if user motive factors, comprising; cognitive needs, social integrative
needs, and personal integrative needs might influence email satisfactory communication among
South-East Nigerian academic staff. The study was proposed because empirical evidence has proven
these user motive factors as effective elements of the uses and gratification theory; capable of
influencing satisfactory communication on other virtual communication media. However, past studies
appeared little or no consideration has been explicitly given towards integrating them on email
interaction related-study to attest them. Therefore, this study was conducted via a quantitative
research method because it required hypotheses testing to infer the outcomes and generalize them
to the targeted population. Regarding the key findings of the study, it showed that South-East Nigerian
academic staff email usage patterns differed from one another. However, the salient email usage
pattern established that almost the majority of them mostly prefer using their email addresses to the
official ones. Furthermore, the direct effects relationships demonstrated that only two dimensions of
user motive construct had significant direct effects on email satisfactory communication. Whilst the
social integrative needs had no significant direct effects. Nonetheless, personal integrative needs
contributed most to email satisfactory communication. Conclusively, it is recommended that South-East Nigerian academic staff and other email users should mostly consider personal integrative needs
and cognitive needs if they intend to achieve email satisfactory communication. The outcomes of our
study further contributed to the virtual media satisfactory communication domain, especially the
asynchronous ones. |
| format | Article |
| id | my-ukm.journal.16667 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.166672021-05-30T02:44:33Z http://journalarticle.ukm.my/16667/ User motive factors: the rudiments to email satisfactory communication Anumudu, Chinedu Eugenia Megat Al Imran Yasin, Akmar Hayati Ahmad Ghazali, Syed Agil Alsagoff, Our study aims to evaluate if user motive factors, comprising; cognitive needs, social integrative needs, and personal integrative needs might influence email satisfactory communication among South-East Nigerian academic staff. The study was proposed because empirical evidence has proven these user motive factors as effective elements of the uses and gratification theory; capable of influencing satisfactory communication on other virtual communication media. However, past studies appeared little or no consideration has been explicitly given towards integrating them on email interaction related-study to attest them. Therefore, this study was conducted via a quantitative research method because it required hypotheses testing to infer the outcomes and generalize them to the targeted population. Regarding the key findings of the study, it showed that South-East Nigerian academic staff email usage patterns differed from one another. However, the salient email usage pattern established that almost the majority of them mostly prefer using their email addresses to the official ones. Furthermore, the direct effects relationships demonstrated that only two dimensions of user motive construct had significant direct effects on email satisfactory communication. Whilst the social integrative needs had no significant direct effects. Nonetheless, personal integrative needs contributed most to email satisfactory communication. Conclusively, it is recommended that South-East Nigerian academic staff and other email users should mostly consider personal integrative needs and cognitive needs if they intend to achieve email satisfactory communication. The outcomes of our study further contributed to the virtual media satisfactory communication domain, especially the asynchronous ones. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16667/1/47207-152643-1-PB.pdf Anumudu, Chinedu Eugenia and Megat Al Imran Yasin, and Akmar Hayati Ahmad Ghazali, and Syed Agil Alsagoff, (2021) User motive factors: the rudiments to email satisfactory communication. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (1). pp. 396-418. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1387 |
| spellingShingle | Anumudu, Chinedu Eugenia Megat Al Imran Yasin, Akmar Hayati Ahmad Ghazali, Syed Agil Alsagoff, User motive factors: the rudiments to email satisfactory communication |
| title | User motive factors: the rudiments to email satisfactory communication |
| title_full | User motive factors: the rudiments to email satisfactory communication |
| title_fullStr | User motive factors: the rudiments to email satisfactory communication |
| title_full_unstemmed | User motive factors: the rudiments to email satisfactory communication |
| title_short | User motive factors: the rudiments to email satisfactory communication |
| title_sort | user motive factors: the rudiments to email satisfactory communication |
| url | http://journalarticle.ukm.my/16667/1/47207-152643-1-PB.pdf http://journalarticle.ukm.my/16667/ https://ejournal.ukm.my/mjc/issue/view/1387 |
| url_provider | http://journalarticle.ukm.my/ |