Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia
Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or harmful elements in the post-production. Still, there are differences between improving the work and the creative effects in work. Subtracting part of the image can often be seen as a form of c...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2021
|
| Online Access: | http://journalarticle.ukm.my/16655/1/45326-152427-1-PB.pdf http://journalarticle.ukm.my/16655/ https://ejournal.ukm.my/mjc/issue/view/1387 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1834432967463665664 |
|---|---|
| author | Hasrul Hashim, |
| author_facet | Hasrul Hashim, |
| author_sort | Hasrul Hashim, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or
harmful elements in the post-production. Still, there are differences between improving the work and the
creative effects in work. Subtracting part of the image can often be seen as a form of creativity in
generating new image elements. DVFx is also seen as a form of creative effects. It is a fascinating field of
study on 'adverse impact' or 'creative impact' in film production. Creative impact in the production
process of film is likely to lead to a new assessment on the aspects of 'creativity.' The occurrence of
technological changes that involve creative work will undoubtedly lead to a shift in creativity. Technology
and creativity or techno-creativity are likely to represent a new creative possibility and measurement in
film production using creative software as a support tool. This paper discusses the findings derived from
in-depth interviews conducted with filmmakers, visual effects artists and supervisors from Malaysia, India,
and Australia on implementing DVFx as creative support tools. The finding shows that DVFx functions as
a techno-creative device in two main areas: ideation and implementation. These two aspects involve using
DVFx as a tool for transforming the ideas and the imagination of a filmmaker into a reality on the screen.
In other words, DVFx has acted as creative support tools (CST) to increase techno-creativity, especially in
the area of visual presentation. |
| format | Article |
| id | my-ukm.journal.16655 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2021 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.166552021-05-30T01:53:59Z http://journalarticle.ukm.my/16655/ Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia Hasrul Hashim, Previously, the use of digital visual effects (DVFx) only serves merely to fix or modify the damage or harmful elements in the post-production. Still, there are differences between improving the work and the creative effects in work. Subtracting part of the image can often be seen as a form of creativity in generating new image elements. DVFx is also seen as a form of creative effects. It is a fascinating field of study on 'adverse impact' or 'creative impact' in film production. Creative impact in the production process of film is likely to lead to a new assessment on the aspects of 'creativity.' The occurrence of technological changes that involve creative work will undoubtedly lead to a shift in creativity. Technology and creativity or techno-creativity are likely to represent a new creative possibility and measurement in film production using creative software as a support tool. This paper discusses the findings derived from in-depth interviews conducted with filmmakers, visual effects artists and supervisors from Malaysia, India, and Australia on implementing DVFx as creative support tools. The finding shows that DVFx functions as a techno-creative device in two main areas: ideation and implementation. These two aspects involve using DVFx as a tool for transforming the ideas and the imagination of a filmmaker into a reality on the screen. In other words, DVFx has acted as creative support tools (CST) to increase techno-creativity, especially in the area of visual presentation. Penerbit Universiti Kebangsaan Malaysia 2021 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16655/1/45326-152427-1-PB.pdf Hasrul Hashim, (2021) Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia. Jurnal Komunikasi ; Malaysian Journal of Communication, 37 (1). pp. 196-208. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1387 |
| spellingShingle | Hasrul Hashim, Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title | Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title_full | Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title_fullStr | Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title_full_unstemmed | Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title_short | Techno-creativity: the implementation of DVFx as creative support tools among filmmakers in Malaysia, India & Australia |
| title_sort | techno-creativity: the implementation of dvfx as creative support tools among filmmakers in malaysia, india & australia |
| url | http://journalarticle.ukm.my/16655/1/45326-152427-1-PB.pdf http://journalarticle.ukm.my/16655/ https://ejournal.ukm.my/mjc/issue/view/1387 |
| url_provider | http://journalarticle.ukm.my/ |