Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM
Listening to the radio is one of the mediums of communication that is still popular among Malaysians, no matter the age or gender or economic status. It is the choice of all segments of society as it is relevant to our daily lives. However, most Malaysian listeners still preferred listening to the...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2020
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| Online Access: | http://journalarticle.ukm.my/16100/1/42982-138224-1-PB.pdf http://journalarticle.ukm.my/16100/ https://ejournal.ukm.my/mjc/issue/view/1322 |
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| author | Mokhtar Muhammad, Haliza Hasan, Aeyneda Zairyn Abdul Jalil, Nur Aziemah Mohd Azman, Raja Putri Nadiah Raja Ahmad, Mardhiyah Mohammed Zin, |
| author_facet | Mokhtar Muhammad, Haliza Hasan, Aeyneda Zairyn Abdul Jalil, Nur Aziemah Mohd Azman, Raja Putri Nadiah Raja Ahmad, Mardhiyah Mohammed Zin, |
| author_sort | Mokhtar Muhammad, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Listening to the radio is one of the mediums of communication that is still popular among Malaysians,
no matter the age or gender or economic status. It is the choice of all segments of society as it is
relevant to our daily lives. However, most Malaysian listeners still preferred listening to the Top Five
private radio stations such as Hot FM, Suria FM and ERA FM as compared to RTM-owned ones. The
listeners’ perception is the main factor that is closely aligned with the acceptance and popularity of
radio stations. This study used the quantitative research method to analyze the factors that contribute
to the effectiveness of radio stations provided by Radio Television Malaysia (RTM) among listeners in
Klang Valley. It focused on 130 respondents residing around the Klang Valley area. The variables tested
in this study include perception, acceptance, radio deejays (DJs), radio content, songs, and promotion.
As a result, radio station DJs are the main factor that influences the effectiveness of radio stations
provided by RTM. In conclusion, the results from this study will help improve RTM’s services and
quality to increase the listeners’ interest in the radio stations through the identification of the factors
that contribute to the effectiveness of radio stations among the listeners in the Klang Valley area. |
| format | Article |
| id | my-ukm.journal.16100 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2020 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal.161002021-01-24T17:27:22Z http://journalarticle.ukm.my/16100/ Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM Mokhtar Muhammad, Haliza Hasan, Aeyneda Zairyn Abdul Jalil, Nur Aziemah Mohd Azman, Raja Putri Nadiah Raja Ahmad, Mardhiyah Mohammed Zin, Listening to the radio is one of the mediums of communication that is still popular among Malaysians, no matter the age or gender or economic status. It is the choice of all segments of society as it is relevant to our daily lives. However, most Malaysian listeners still preferred listening to the Top Five private radio stations such as Hot FM, Suria FM and ERA FM as compared to RTM-owned ones. The listeners’ perception is the main factor that is closely aligned with the acceptance and popularity of radio stations. This study used the quantitative research method to analyze the factors that contribute to the effectiveness of radio stations provided by Radio Television Malaysia (RTM) among listeners in Klang Valley. It focused on 130 respondents residing around the Klang Valley area. The variables tested in this study include perception, acceptance, radio deejays (DJs), radio content, songs, and promotion. As a result, radio station DJs are the main factor that influences the effectiveness of radio stations provided by RTM. In conclusion, the results from this study will help improve RTM’s services and quality to increase the listeners’ interest in the radio stations through the identification of the factors that contribute to the effectiveness of radio stations among the listeners in the Klang Valley area. Penerbit Universiti Kebangsaan Malaysia 2020 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/16100/1/42982-138224-1-PB.pdf Mokhtar Muhammad, and Haliza Hasan, and Aeyneda Zairyn Abdul Jalil, and Nur Aziemah Mohd Azman, and Raja Putri Nadiah Raja Ahmad, and Mardhiyah Mohammed Zin, (2020) Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM. Jurnal Komunikasi ; Malaysian Journal of Communication, 36 (3). pp. 373-389. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1322 |
| spellingShingle | Mokhtar Muhammad, Haliza Hasan, Aeyneda Zairyn Abdul Jalil, Nur Aziemah Mohd Azman, Raja Putri Nadiah Raja Ahmad, Mardhiyah Mohammed Zin, Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title | Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title_full | Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title_fullStr | Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title_full_unstemmed | Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title_short | Electronic media studies in upgrading learning and teaching: effective strategy provided by RTM |
| title_sort | electronic media studies in upgrading learning and teaching: effective strategy provided by rtm |
| url | http://journalarticle.ukm.my/16100/1/42982-138224-1-PB.pdf http://journalarticle.ukm.my/16100/ https://ejournal.ukm.my/mjc/issue/view/1322 |
| url_provider | http://journalarticle.ukm.my/ |