Consumers’ buying motive assessment tool: rational versus emotional
Now-a-days, understanding consumers’ buying motive is much more important for the marketers. As there is very limited literature in this field and no full version of psychometric tool are available for measuring consumer buying motive, we have taken initiative to develop ‘Consumers’ Buying Motive As...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2018
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| Online Access: | http://journalarticle.ukm.my/14928/1/352-1545-1-PB.pdf http://journalarticle.ukm.my/14928/ http://spaj.ukm.my/ppppm/jpm/issue/view/31 |
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