Unleashing the competitive advantage of Malaysian private housing developers through product analysis
Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf http://journalarticle.ukm.my/9611/ http://ejournals.ukm.my/pengurusan/issue/view/749 |
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