Unleashing the competitive advantage of Malaysian private housing developers through product analysis
Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...
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| Format: | Article |
| Language: | en |
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Penerbit Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf http://journalarticle.ukm.my/9611/ http://ejournals.ukm.my/pengurusan/issue/view/749 |
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| _version_ | 1831356819587465216 |
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| author | Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, |
| author_facet | Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, |
| author_sort | Mastura Jaafar, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Malaysian housing developers produce a range of products that has the characteristics of
being large, expensive and durable. Nonetheless, the protracted development process exposes
the developer to a high level of risk. Previous product development studies had focused on
the technical elements of development rather than managerial aspects. This paper examines
the contribution of product characteristics to the competitive advantage of Malaysian private
housing developers. Using semi-structured snowball interviews, this qualitative study aims to
elucidate upon the success factors of private housing developers. Ten successful housing
developers were chosen for this research. The findings suggest that successful project
management coupled with a product selling price that reflects the location, quality and
innovativeness of the product, count toward the developer’s reputation and branding. This
paper expands the academic housing development literature by providing specific and indepth
information on housing developer products in Malaysia. |
| format | Article |
| id | my-ukm.journal-9611 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2015 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal-96112016-12-14T06:50:27Z http://journalarticle.ukm.my/9611/ Unleashing the competitive advantage of Malaysian private housing developers through product analysis Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of development rather than managerial aspects. This paper examines the contribution of product characteristics to the competitive advantage of Malaysian private housing developers. Using semi-structured snowball interviews, this qualitative study aims to elucidate upon the success factors of private housing developers. Ten successful housing developers were chosen for this research. The findings suggest that successful project management coupled with a product selling price that reflects the location, quality and innovativeness of the product, count toward the developer’s reputation and branding. This paper expands the academic housing development literature by providing specific and indepth information on housing developer products in Malaysia. Penerbit Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf Mastura Jaafar, and Azlan Raofuddin Hj Nuruddin, and Syed Putra Syed Abu Bakar, and Faraziera Mohd Raslim, (2015) Unleashing the competitive advantage of Malaysian private housing developers through product analysis. Jurnal Pengurusan, 45 . pp. 1-17. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/749 |
| spellingShingle | Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim, Unleashing the competitive advantage of Malaysian private housing developers through product analysis |
| title | Unleashing the competitive advantage of Malaysian private housing
developers through product analysis |
| title_full | Unleashing the competitive advantage of Malaysian private housing
developers through product analysis |
| title_fullStr | Unleashing the competitive advantage of Malaysian private housing
developers through product analysis |
| title_full_unstemmed | Unleashing the competitive advantage of Malaysian private housing
developers through product analysis |
| title_short | Unleashing the competitive advantage of Malaysian private housing
developers through product analysis |
| title_sort | unleashing the competitive advantage of malaysian private housing
developers through product analysis |
| url | http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf http://journalarticle.ukm.my/9611/ http://ejournals.ukm.my/pengurusan/issue/view/749 |
| url_provider | http://journalarticle.ukm.my/ |