The effectiveness of video and pamphlets in influencing youth on environmental education
Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video...
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| Format: | Article |
| Language: | en |
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Universiti Kebangsaan Malaysian
2015
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| Online Access: | http://journalarticle.ukm.my/9113/1/V31_1_15.pdf http://journalarticle.ukm.my/9113/ http://www.ukm.my/jkom/journal/volumes/volume31-1-2015.html |
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| _version_ | 1831356665003245568 |
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| author | Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, |
| author_facet | Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, |
| author_sort | Jamilah Ahmad, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets. |
| format | Article |
| id | my-ukm.journal-9113 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2015 |
| publisher | Universiti Kebangsaan Malaysian |
| record_format | eprints |
| spelling | my-ukm.journal-91132016-12-14T06:49:00Z http://journalarticle.ukm.my/9113/ The effectiveness of video and pamphlets in influencing youth on environmental education Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets. Universiti Kebangsaan Malaysian 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9113/1/V31_1_15.pdf Jamilah Ahmad, and Gowri Sritharan, and Nur Nasliza Arina Mohamad Nasir, (2015) The effectiveness of video and pamphlets in influencing youth on environmental education. Jurnal Komunikasi ; Malaysian Journal of Communication, 31 (1). pp. 281-296. ISSN 0128-1496 http://www.ukm.my/jkom/journal/volumes/volume31-1-2015.html |
| spellingShingle | Jamilah Ahmad, Gowri Sritharan, Nur Nasliza Arina Mohamad Nasir, The effectiveness of video and pamphlets in influencing youth on environmental education |
| title | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_full | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_fullStr | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_full_unstemmed | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_short | The effectiveness of video and pamphlets in influencing youth on environmental education |
| title_sort | effectiveness of video and pamphlets in influencing youth on environmental education |
| url | http://journalarticle.ukm.my/9113/1/V31_1_15.pdf http://journalarticle.ukm.my/9113/ http://www.ukm.my/jkom/journal/volumes/volume31-1-2015.html |
| url_provider | http://journalarticle.ukm.my/ |