Reliability Assessment for Cross-cultural Measurement Comparability
The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. Th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
1992
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| Online Access: | http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf http://journalarticle.ukm.my/7946/ |
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| _version_ | 1831356318344019968 |
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| author | Nik Rahimah Nik Yacob, Ismail Rejab, |
| author_facet | Nik Rahimah Nik Yacob, Ismail Rejab, |
| author_sort | Nik Rahimah Nik Yacob, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. |
| format | Article |
| id | my-ukm.journal-7946 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 1992 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| record_format | eprints |
| spelling | my-ukm.journal-79462016-12-14T06:45:43Z http://journalarticle.ukm.my/7946/ Reliability Assessment for Cross-cultural Measurement Comparability Nik Rahimah Nik Yacob, Ismail Rejab, The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. The author suggests the performance of reliability assessments as a basisfor determining the appropriateness of using standardised instruments although the evidence of comparability is inconclusive. Penerbit Universiti Kebangsaan Malaysia 1992 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf Nik Rahimah Nik Yacob, and Ismail Rejab, (1992) Reliability Assessment for Cross-cultural Measurement Comparability. Jurnal Pengurusan, 11 . pp. 15-24. ISSN 0127-2713 |
| spellingShingle | Nik Rahimah Nik Yacob, Ismail Rejab, Reliability Assessment for Cross-cultural Measurement Comparability |
| title | Reliability Assessment for Cross-cultural Measurement Comparability |
| title_full | Reliability Assessment for Cross-cultural Measurement Comparability |
| title_fullStr | Reliability Assessment for Cross-cultural Measurement Comparability |
| title_full_unstemmed | Reliability Assessment for Cross-cultural Measurement Comparability |
| title_short | Reliability Assessment for Cross-cultural Measurement Comparability |
| title_sort | reliability assessment for cross-cultural measurement comparability |
| url | http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf http://journalarticle.ukm.my/7946/ |
| url_provider | http://journalarticle.ukm.my/ |