User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style
This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...
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| Format: | Article |
| Language: | en |
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Penerbit UKM
2005
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| Online Access: | http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf http://journalarticle.ukm.my/5002/ http://www.ukm.my/jitm/vol2_2005_19-32.html |
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| _version_ | 1831355370847600640 |
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| author | A.B.M Abdullah, |
| author_facet | A.B.M Abdullah, |
| author_sort | A.B.M Abdullah, |
| building | Tun Sri Lanang Library |
| collection | Institutional Repository |
| content_provider | Universiti Kebangsaan Malaysia |
| content_source | UKM Journal Article Repository |
| continent | Asia |
| country | Malaysia |
| description | This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation
ndicates that verbal and visual scores obtained by using two different questionnaires are congruent. One e-commerce survey instrument was used to measure user preferences for different features of electronic catalogs. One-way ANOVA analysis has been conducted to find out whether different VARK (visual, auditory, read/write, and kinesthetic) score groups differ significantly based on their preference for different aspects of information presentation via electronic catalogs. ANOVA results indicate that Web shoppers’ preference for text-oriented catalogs, visually-oriented catalogs, audio enabled catalogs, customisable animated catalogs, virtual trial, and online shopping differs significantly. In addition to ANOVA, regression analysis has also been conducted to reaffirm the findings of the ANOVA analysis. As expected, most of the findings in regression analysis are inline with the ANOVA results. |
| format | Article |
| id | my-ukm.journal-5002 |
| institution | Universiti Kebangsaan Malaysia |
| language | en |
| publishDate | 2005 |
| publisher | Penerbit UKM |
| record_format | eprints |
| spelling | my-ukm.journal-50022016-12-14T06:37:30Z http://journalarticle.ukm.my/5002/ User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style A.B.M Abdullah, This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndicates that verbal and visual scores obtained by using two different questionnaires are congruent. One e-commerce survey instrument was used to measure user preferences for different features of electronic catalogs. One-way ANOVA analysis has been conducted to find out whether different VARK (visual, auditory, read/write, and kinesthetic) score groups differ significantly based on their preference for different aspects of information presentation via electronic catalogs. ANOVA results indicate that Web shoppers’ preference for text-oriented catalogs, visually-oriented catalogs, audio enabled catalogs, customisable animated catalogs, virtual trial, and online shopping differs significantly. In addition to ANOVA, regression analysis has also been conducted to reaffirm the findings of the ANOVA analysis. As expected, most of the findings in regression analysis are inline with the ANOVA results. Penerbit UKM 2005 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf A.B.M Abdullah, (2005) User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style. Jurnal Teknologi Maklumat dan Multimedia, 2 . pp. 19-32. ISSN 1823-0113 http://www.ukm.my/jitm/vol2_2005_19-32.html |
| spellingShingle | A.B.M Abdullah, User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title | User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title_full | User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title_fullStr | User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title_full_unstemmed | User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title_short | User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| title_sort | user preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style |
| url | http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf http://journalarticle.ukm.my/5002/ http://www.ukm.my/jitm/vol2_2005_19-32.html |
| url_provider | http://journalarticle.ukm.my/ |