Pengaruh pengiklanan tunjangan terhadap imej korporat mengikut tanggapan pengguna

This research sought to understand how consumers evaluate advocacy advertising and thereon help to understand consumer perceptions of corporate image. The exploratory method was first conducted to understand how consumers associate advocacy advertising with the advertiser's image. This was foll...

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Bibliographic Details

Main Authors:	Iskandar Abdullah, Chong, Yee Lee
Format:	Article
Language:	en
Published:	Penerbit Universiti Kebangsaan Malaysia 2001
Online Access:	http://journalarticle.ukm.my/1757/1/1474-2767-1-SM.pdf http://journalarticle.ukm.my/1757/ http://www.ukm.my/penerbit/jurus.htm
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