Adoption of 3G services among Malaysian consumers: an empirical analysis
The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social inf...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Inderscience Enterprises Ltd
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/269/1/6.pdf http://eprints.intimal.edu.my/269/ |
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| _version_ | 1831337091415408640 |
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| author | Chong, Alain Yee Loong Darmawan, Nathan Ooi, Keng Boon Lin, Binshan |
| author_facet | Chong, Alain Yee Loong Darmawan, Nathan Ooi, Keng Boon Lin, Binshan |
| author_sort | Chong, Alain Yee Loong |
| building | INTI Library |
| collection | Institutional Repository |
| content_provider | INTI International University |
| content_source | INTI Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study is to analyse the factors influencing the
usage of 3G technology in Malaysia. By extending the Technology Acceptance
Model (TAM) and Diffusion of Innovation (DOI) model, this study found
that perceived advantages, perceived ease of use, variety of service and social
influence are able to predict the adoption of 3G among Malaysian consumers.
This study allows 3G service providers to understand which factors influenced
the usage of 3G in Malaysia. Other developing countries that plan to deploy
3G can also formulate business strategies using the results from this study. |
| format | Article |
| id | my-inti-eprints.269 |
| institution | INTI International University |
| language | en |
| publishDate | 2010 |
| publisher | Inderscience Enterprises Ltd |
| record_format | eprints |
| spelling | my-inti-eprints.2692016-05-12T06:26:59Z http://eprints.intimal.edu.my/269/ Adoption of 3G services among Malaysian consumers: an empirical analysis Chong, Alain Yee Loong Darmawan, Nathan Ooi, Keng Boon Lin, Binshan TK Electrical engineering. Electronics Nuclear engineering The purpose of this study is to analyse the factors influencing the usage of 3G technology in Malaysia. By extending the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) model, this study found that perceived advantages, perceived ease of use, variety of service and social influence are able to predict the adoption of 3G among Malaysian consumers. This study allows 3G service providers to understand which factors influenced the usage of 3G in Malaysia. Other developing countries that plan to deploy 3G can also formulate business strategies using the results from this study. Inderscience Enterprises Ltd 2010 Article PeerReviewed text en http://eprints.intimal.edu.my/269/1/6.pdf Chong, Alain Yee Loong and Darmawan, Nathan and Ooi, Keng Boon and Lin, Binshan (2010) Adoption of 3G services among Malaysian consumers: an empirical analysis. International Journal of Mobile Communications, 8 (2). pp. 129-149. ISSN 1741-5217 10.1504/IJMC.2010.031444 |
| spellingShingle | TK Electrical engineering. Electronics Nuclear engineering Chong, Alain Yee Loong Darmawan, Nathan Ooi, Keng Boon Lin, Binshan Adoption of 3G services among Malaysian consumers: an empirical analysis |
| title | Adoption of 3G services among Malaysian
consumers: an empirical analysis |
| title_full | Adoption of 3G services among Malaysian
consumers: an empirical analysis |
| title_fullStr | Adoption of 3G services among Malaysian
consumers: an empirical analysis |
| title_full_unstemmed | Adoption of 3G services among Malaysian
consumers: an empirical analysis |
| title_short | Adoption of 3G services among Malaysian
consumers: an empirical analysis |
| title_sort | adoption of 3g services among malaysian
consumers: an empirical analysis |
| topic | TK Electrical engineering. Electronics Nuclear engineering |
| url | http://eprints.intimal.edu.my/269/1/6.pdf http://eprints.intimal.edu.my/269/ |
| url_provider | http://eprints.intimal.edu.my |