Small Brands, Big Impact": Harnessing the Long Tail for Market Success

This book provides an overview of the significant changes in the marketing landscape driven by the advancement of digital technology and shifts in consumer behavior, particularly with the emergence of Generation Z, who prefer unique and personalized products. It also explores how marketing strategie...

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Bibliographic Details

Main Author:	Ratna Deli, Sari
Other Authors:	Tee, Mcxin
Format:	Book
Language:	en
Published:	INTI International University 2025
Subjects:	H Social Sciences (General) HD28 Management. Industrial Management HF Commerce HG Finance
Online Access:	http://eprints.intimal.edu.my/2268/1/SmallBrandsBigImpact_FREE.pdf http://eprints.intimal.edu.my/2268/
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