Small Brands, Big Impact": Harnessing the Long Tail for Market Success
This book provides an overview of the significant changes in the marketing landscape driven by the advancement of digital technology and shifts in consumer behavior, particularly with the emergence of Generation Z, who prefer unique and personalized products. It also explores how marketing strategie...
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| Format: | Book |
| Language: | en |
| Published: |
INTI International University
2025
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| Online Access: | http://eprints.intimal.edu.my/2268/1/SmallBrandsBigImpact_FREE.pdf http://eprints.intimal.edu.my/2268/ |
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