Using Machine Learning to Optimize Green Influencer Marketing Strategies: A Study of Consumer Behavior Trends
In the backdrop of increasing sustainability awareness among Indian consumers, this study explores the role of machine learning (ML) in optimizing green influencer marketing strategies to drive eco-conscious purchasing. While eco-friendly consumer behavior and influencer marketing have gained tracti...
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| Format: | Article |
| Language: | en en |
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INTI International University
2025
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| Online Access: | http://eprints.intimal.edu.my/2175/2/724 http://eprints.intimal.edu.my/2175/3/jobss2025_6.pdf http://eprints.intimal.edu.my/2175/ http://ipublishing.intimal.edu.my/jobss.html |
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