NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING

The global expansion of Netflix represents a transformative journey in the entertainment industry. Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually evolved into a streaming giant that transcended borders. The company's strategic pivot to onl...

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Bibliographic Details

Main Authors:	Goncharenko, Mikhail, Wang, Zhen Zhen, Yang, Xu Yi, Najma, Ahmed Ismail, Dong, Rui Xu
Format:	Article
Language:	en
Published:	INTI International University 2023
Subjects:	H Social Sciences (General) HF Commerce PN1990 Broadcasting
Online Access:	http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf http://eprints.intimal.edu.my/1868/ http://ipublishing.intimal.edu.my/jobss.html
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