NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING

The global expansion of Netflix represents a transformative journey in the entertainment industry. Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually evolved into a streaming giant that transcended borders. The company's strategic pivot to onl...

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Bibliographic Details
Main Authors: Goncharenko, Mikhail, Wang, Zhen Zhen, Yang, Xu Yi, Najma, Ahmed Ismail, Dong, Rui Xu
Format: Article
Language:en
Published: INTI International University 2023
Subjects:
Online Access:http://eprints.intimal.edu.my/1868/1/jobss2023_29.pdf
http://eprints.intimal.edu.my/1868/
http://ipublishing.intimal.edu.my/jobss.html
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