Key Success Factors of Online Food Ordering Services: an Empirical Study
This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model...
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| Main Authors: | , , , |
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| Format: | Journal |
| Language: | en |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/529/1/Key%20Success%20Factors%20of%20Online%20Food%20Ordering%20Services-2-19.pdf http://ur.aeu.edu.my/529/ |
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| _version_ | 1831336465510957056 |
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| author | Zulkarnain, Kedah yusof, Ismail Ahasanul, Haque Selim, Ahmed |
| author_facet | Zulkarnain, Kedah yusof, Ismail Ahasanul, Haque Selim, Ahmed |
| author_sort | Zulkarnain, Kedah |
| building | AEU Library |
| collection | Institutional Repository |
| content_provider | Asia e University |
| content_source | AEU University Repository |
| continent | Asia |
| country | Malaysia |
| description | This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are
represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model using structural equation
modelling (SEM). Results reveal that not only is there a significant positive relationship between website quality and website trust but also a significant positive relationship between service quality and customer satisfaction. Furthermore, significant positive
relationships are also found not only between website trust and customer satisfaction but also between customer satisfaction and loyalty. Finally, the study also found an unexpected direct link between service quality and loyalty. Overall, the study provides valuable insights for operating online food ordering services successfully. |
| format | Journal |
| id | my-aeu-eprints.529 |
| institution | Asia e University |
| language | en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my-aeu-eprints.5292019-06-24T03:57:53Z http://ur.aeu.edu.my/529/ Key Success Factors of Online Food Ordering Services: an Empirical Study Zulkarnain, Kedah yusof, Ismail Ahasanul, Haque Selim, Ahmed HF Commerce This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model using structural equation modelling (SEM). Results reveal that not only is there a significant positive relationship between website quality and website trust but also a significant positive relationship between service quality and customer satisfaction. Furthermore, significant positive relationships are also found not only between website trust and customer satisfaction but also between customer satisfaction and loyalty. Finally, the study also found an unexpected direct link between service quality and loyalty. Overall, the study provides valuable insights for operating online food ordering services successfully. 2015-12 Journal PeerReviewed text en http://ur.aeu.edu.my/529/1/Key%20Success%20Factors%20of%20Online%20Food%20Ordering%20Services-2-19.pdf Zulkarnain, Kedah and yusof, Ismail and Ahasanul, Haque and Selim, Ahmed (2015) Key Success Factors of Online Food Ordering Services: an Empirical Study. Malaysian institute of Management, 50 (2). pp. 19-36. |
| spellingShingle | HF Commerce Zulkarnain, Kedah yusof, Ismail Ahasanul, Haque Selim, Ahmed Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title | Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title_full | Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title_fullStr | Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title_full_unstemmed | Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title_short | Key Success Factors of Online Food Ordering Services: an Empirical Study |
| title_sort | key success factors of online food ordering services: an empirical study |
| topic | HF Commerce |
| url | http://ur.aeu.edu.my/529/1/Key%20Success%20Factors%20of%20Online%20Food%20Ordering%20Services-2-19.pdf http://ur.aeu.edu.my/529/ |
| url_provider | http://ur.aeu.edu.my/ |