Voters Versus the Corpus of fictional POTUS
Scholars have argued that voting behaviour changes over time and, today, voters are no longer loyal to traditional ‘political brands’. We, hence, try to explore, through constructing ‘action corpora’ using novels, movies and TV dramas from the last 50 years (1960-2012) relating to fictional US pr...
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| Format: | Journal |
| Language: | en |
| Published: |
2015
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| Online Access: | http://ur.aeu.edu.my/525/1/Voters%20versus%20the%20Corpus%20of%20Fictional%20POTUS.pdf http://ur.aeu.edu.my/525/ |
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| _version_ | 1831336464401563648 |
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| author | Cheng, R. |
| author_facet | Cheng, R. |
| author_sort | Cheng, R. |
| building | AEU Library |
| collection | Institutional Repository |
| content_provider | Asia e University |
| content_source | AEU University Repository |
| continent | Asia |
| country | Malaysia |
| description | Scholars have argued that voting behaviour changes over time and, today, voters are
no longer loyal to traditional ‘political brands’. We, hence, try to explore, through
constructing ‘action corpora’ using novels, movies and TV dramas from the last 50 years
(1960-2012) relating to fictional US presidents to see what the mass media have been
conveying to the public subconsciously over time. We then looked at and discussed how
people have responded since they last voted over the past five US presidential elections
from 1992 through 2008 using excerpts from the Corpus of Contemporary American
English (COCA). While voters were found to fall into two broad categories when making
their voting decisions, powerful media bias right before elections could have caused vote
swings and, hence, voters could have voted for ‘the wrong person with all the wrong
reasons’ when, in fact, they were subconsciously warned – not by anyone else, but by the
mass media. |
| format | Journal |
| id | my-aeu-eprints.525 |
| institution | Asia e University |
| language | en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my-aeu-eprints.5252019-06-24T03:34:56Z http://ur.aeu.edu.my/525/ Voters Versus the Corpus of fictional POTUS Cheng, R. T Technology (General) Scholars have argued that voting behaviour changes over time and, today, voters are no longer loyal to traditional ‘political brands’. We, hence, try to explore, through constructing ‘action corpora’ using novels, movies and TV dramas from the last 50 years (1960-2012) relating to fictional US presidents to see what the mass media have been conveying to the public subconsciously over time. We then looked at and discussed how people have responded since they last voted over the past five US presidential elections from 1992 through 2008 using excerpts from the Corpus of Contemporary American English (COCA). While voters were found to fall into two broad categories when making their voting decisions, powerful media bias right before elections could have caused vote swings and, hence, voters could have voted for ‘the wrong person with all the wrong reasons’ when, in fact, they were subconsciously warned – not by anyone else, but by the mass media. 2015 Journal PeerReviewed text en http://ur.aeu.edu.my/525/1/Voters%20versus%20the%20Corpus%20of%20Fictional%20POTUS.pdf Cheng, R. (2015) Voters Versus the Corpus of fictional POTUS. Pertanika Journal of Social Sciences and Humanities. (23). pp. 85-112. |
| spellingShingle | T Technology (General) Cheng, R. Voters Versus the Corpus of fictional POTUS |
| title | Voters Versus the Corpus of fictional POTUS |
| title_full | Voters Versus the Corpus of fictional POTUS |
| title_fullStr | Voters Versus the Corpus of fictional POTUS |
| title_full_unstemmed | Voters Versus the Corpus of fictional POTUS |
| title_short | Voters Versus the Corpus of fictional POTUS |
| title_sort | voters versus the corpus of fictional potus |
| topic | T Technology (General) |
| url | http://ur.aeu.edu.my/525/1/Voters%20versus%20the%20Corpus%20of%20Fictional%20POTUS.pdf http://ur.aeu.edu.my/525/ |
| url_provider | http://ur.aeu.edu.my/ |