Effects of Globalization on Asian International Retailing: Case of IKEA
Globalization has encouraged the free flow of products and services across the nations’ boundaries. It is also results in crucial impacts on international retailing where the global retailers are producing and offering their products/ services in different marketplaces. This case study is focuses...
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| Format: | Journal |
| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://ur.aeu.edu.my/507/1/Effects%20of%20Globalization%20on%20Asian%20International%20Retailing%20Case%20of%20IKEA-2-10.pdf http://ur.aeu.edu.my/507/ |
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| Summary: | Globalization has encouraged the free flow of products and services across the nations’
boundaries. It is also results in crucial impacts on international retailing where the global retailers are
producing and offering their products/ services in different marketplaces. This case study is focuses on
the impacts of globalization on market and production experienced by the global retailers. IKEA, a
Swedish company whom had recognized as the ‘58th World’s Most Valuable Brands’ by Forbes, is
chosen as the example to show how the company applies its business strategies to deal with the
globalization. |
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