From Resource-Based View to Practical Strategies: Internal Service Quality, Corporate Image, and Organizational Performance at Pakistan Railways
This study, grounded in the Resource-Based View (RBV) theory, investigates the strategic impact of Internal Service Quality (ISQ) on Organizational Performance (OP), with a specific focus on Corporate Image (CI) as a mediator. Conducted at Pakistan Railways' Head Quarters in Lahore, the researc...
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| Main Authors: | , , |
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| Format: | Journal |
| Language: | en |
| Published: |
2024
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| Online Access: | http://ur.aeu.edu.my/1307/1/356-Article%20Text-2969-1-10-20250108.pdf http://ur.aeu.edu.my/1307/ https://doi.org/10.52700/assap.v5i2.356 |
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