Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad

This thesis explores the effects of Supply Chain Integration (SCI) on operational and financial performance within Malaysia's health supplement industry, focusing specifically on Bioalpha Holdings Berhad. The study addresses the critical issue of how integrated supply chain processes contribut...

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Main Author: Hon, Tian Kok
Format: Thesis
Language:en
en
Published: 2024
Online Access:http://ur.aeu.edu.my/1299/1/Thesis%20Hon%20Tian%20Kok%20%40%20William.pdf
http://ur.aeu.edu.my/1299/2/Thesis%20Hon%20Tian%20Kok%20%20William-1-24.pdf
http://ur.aeu.edu.my/1299/
https://online.fliphtml5.com/sppgg/njpp/
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author Hon, Tian Kok
author_facet Hon, Tian Kok
author_sort Hon, Tian Kok
building AEU Library
collection Institutional Repository
content_provider Asia e University
content_source AEU University Repository
continent Asia
country Malaysia
description This thesis explores the effects of Supply Chain Integration (SCI) on operational and financial performance within Malaysia's health supplement industry, focusing specifically on Bioalpha Holdings Berhad. The study addresses the critical issue of how integrated supply chain processes contribute to business efficiency and strategic positioning in a rapidly evolving market environment. Employing a qualitative case study approach, the research included in-depth interviews and observations with executives and supply chain professionals at Bioalpha. These interviews were analyzed using ATLAS.ti to systematically identify themes related to the influence of SCI on business operations. The research reveals that SCI significantly enhances operational efficiencies, reduces operational costs, and heightens market responsiveness, leading to improved financial performance and a strengthened competitive position. The study underscores that strategic supply chain management, supported by detailed data analysis through ATLAS.ti, is crucial for firms operating in volatile markets and facing intense competition. The thesis contributes to the field of supply chain management by elucidating the benefits of integration strategies in enhancing operational and financial outcomes. In an attempt to recommendation to improve supply chain integration capability, and based on findings, the researcher has proposed PrICE model, with an acronym for Brand Positioning, Integrated Information and Capability Expansion. This model represents the novelty of the study. The findings provide valuable insights for industry practitioners seeking to utilize SCI for competitive advantage and for researchers interested in the intersections of supply chain practices and business performance.
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language en
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publishDate 2024
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spelling my-aeu-eprints.12992025-01-09T01:28:02Z http://ur.aeu.edu.my/1299/ Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad Hon, Tian Kok This thesis explores the effects of Supply Chain Integration (SCI) on operational and financial performance within Malaysia's health supplement industry, focusing specifically on Bioalpha Holdings Berhad. The study addresses the critical issue of how integrated supply chain processes contribute to business efficiency and strategic positioning in a rapidly evolving market environment. Employing a qualitative case study approach, the research included in-depth interviews and observations with executives and supply chain professionals at Bioalpha. These interviews were analyzed using ATLAS.ti to systematically identify themes related to the influence of SCI on business operations. The research reveals that SCI significantly enhances operational efficiencies, reduces operational costs, and heightens market responsiveness, leading to improved financial performance and a strengthened competitive position. The study underscores that strategic supply chain management, supported by detailed data analysis through ATLAS.ti, is crucial for firms operating in volatile markets and facing intense competition. The thesis contributes to the field of supply chain management by elucidating the benefits of integration strategies in enhancing operational and financial outcomes. In an attempt to recommendation to improve supply chain integration capability, and based on findings, the researcher has proposed PrICE model, with an acronym for Brand Positioning, Integrated Information and Capability Expansion. This model represents the novelty of the study. The findings provide valuable insights for industry practitioners seeking to utilize SCI for competitive advantage and for researchers interested in the intersections of supply chain practices and business performance. 2024 Thesis NonPeerReviewed text en http://ur.aeu.edu.my/1299/1/Thesis%20Hon%20Tian%20Kok%20%40%20William.pdf text en http://ur.aeu.edu.my/1299/2/Thesis%20Hon%20Tian%20Kok%20%20William-1-24.pdf Hon, Tian Kok (2024) Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad. Doctoral thesis, Asia e University. https://online.fliphtml5.com/sppgg/njpp/
spellingShingle Hon, Tian Kok
Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title_full Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title_fullStr Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title_full_unstemmed Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title_short Supply Chain Integration of the Health Supplement Industry in Malaysia: A Case Study of Bioalpha Holdings Berhad
title_sort supply chain integration of the health supplement industry in malaysia: a case study of bioalpha holdings berhad
url http://ur.aeu.edu.my/1299/1/Thesis%20Hon%20Tian%20Kok%20%40%20William.pdf
http://ur.aeu.edu.my/1299/2/Thesis%20Hon%20Tian%20Kok%20%20William-1-24.pdf
http://ur.aeu.edu.my/1299/
https://online.fliphtml5.com/sppgg/njpp/
url_provider http://ur.aeu.edu.my/