Online Consumer Purchase Decision of Alcohol Products in Sri Lanka
This study investigates the changing aspects of online purchasing decisions within Sri Lanka's alcohol industry, focusing on the Colombo district. Directed by specific objectives, including the impacts of advertising, pricing, social factors, and perceived risks, a deductive approach with a Pos...
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| Format: | Thesis |
| Language: | en en |
| Published: |
2024
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| Online Access: | http://ur.aeu.edu.my/1266/1/Thesis%20Muhandiram%20Arachchilage%20Ruchira%20Savinda%20Senevirathne.pdf http://ur.aeu.edu.my/1266/2/Thesis%20Muhandiram%20Arachchilage%20Ruchira%20Savinda%20Senevirathne-1-24.pdf http://ur.aeu.edu.my/1266/ https://online.fliphtml5.com/sppgg/qffe/?1735806112473 |
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