The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia
This study is aimed to inspect a model, which has an influence on purchasing decisions taken by consumers in the province of Lampung Indonesia on an e-commerce platform. The results of this study indicate that brand image has a significant effect on purchasing decisions (0.327) and e-service quality...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1196/1/The%20Power%20of%20Brand%20Image%2C%20E-Service%20Quality%20towards%20Purchase%20Decisions%20on%20e-commerce%20in%20Indonesia.pdf http://ur.aeu.edu.my/1196/ |
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| _version_ | 1831336606445862912 |
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| author | Hayati, Mardhiyah Juhary, Ali Suryanto, Tulus |
| author_facet | Hayati, Mardhiyah Juhary, Ali Suryanto, Tulus |
| author_sort | Hayati, Mardhiyah |
| building | AEU Library |
| collection | Institutional Repository |
| content_provider | Asia e University |
| content_source | AEU University Repository |
| continent | Asia |
| country | Malaysia |
| description | This study is aimed to inspect a model, which has an influence on purchasing decisions taken by consumers in the province of Lampung Indonesia on an e-commerce platform. The results of this study indicate that brand image has a significant effect on purchasing decisions (0.327) and e-service quality takes a significant influence on purchasing decisions (0.405). Therefore, the ability to create, maintain, protect and enhance e-service quality together with brand image in expanding the scope of trade is the most important task for marketing. |
| format | Conference or Workshop Item |
| id | my-aeu-eprints.1196 |
| institution | Asia e University |
| language | en |
| publishDate | 2023 |
| record_format | eprints |
| spelling | my-aeu-eprints.11962024-06-05T08:25:44Z http://ur.aeu.edu.my/1196/ The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia Hayati, Mardhiyah Juhary, Ali Suryanto, Tulus This study is aimed to inspect a model, which has an influence on purchasing decisions taken by consumers in the province of Lampung Indonesia on an e-commerce platform. The results of this study indicate that brand image has a significant effect on purchasing decisions (0.327) and e-service quality takes a significant influence on purchasing decisions (0.405). Therefore, the ability to create, maintain, protect and enhance e-service quality together with brand image in expanding the scope of trade is the most important task for marketing. 2023 Conference or Workshop Item PeerReviewed text en http://ur.aeu.edu.my/1196/1/The%20Power%20of%20Brand%20Image%2C%20E-Service%20Quality%20towards%20Purchase%20Decisions%20on%20e-commerce%20in%20Indonesia.pdf Hayati, Mardhiyah and Juhary, Ali and Suryanto, Tulus (2023) The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia. In: Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Economic Matters, ICOSTELM 2022, 4-5 November 2022, Bandar Lampung, Indonesia. |
| spellingShingle | Hayati, Mardhiyah Juhary, Ali Suryanto, Tulus The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title | The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title_full | The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title_fullStr | The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title_full_unstemmed | The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title_short | The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia |
| title_sort | power of brand image, e-service quality towards purchase decisions on e-commerce in indonesia |
| url | http://ur.aeu.edu.my/1196/1/The%20Power%20of%20Brand%20Image%2C%20E-Service%20Quality%20towards%20Purchase%20Decisions%20on%20e-commerce%20in%20Indonesia.pdf http://ur.aeu.edu.my/1196/ |
| url_provider | http://ur.aeu.edu.my/ |