The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship o...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Journal |
| Language: | en |
| Published: |
2021
|
| Online Access: | http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf http://ur.aeu.edu.my/1005/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1831336556395233280 |
|---|---|
| author | Bugi, Satrio Adiwibowo Juhary, Ali |
| author_facet | Bugi, Satrio Adiwibowo Juhary, Ali |
| author_sort | Bugi, Satrio Adiwibowo |
| building | AEU Library |
| collection | Institutional Repository |
| content_provider | Asia e University |
| content_source | AEU University Repository |
| continent | Asia |
| country | Malaysia |
| description | Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship of emotional content (happiness, sadness, uniqueness, and contradiction), towards Facebook Usage. Besides, this research also explains the pattern of Generation Z in using Facebook by applying the AIDA Model. The research involved 242 Generation Z respondents, with quantitative method with Structural Equation Model (SEM) and Sobel Test to detect the mediation effect. Direct effect of the Emotional Content –Contradiction on Facebook Usage is not significant (0.518>0.05), while happiness, sadness, and uniqueness are significant. After being mediated by the Experience, the direct effect becomes significant (0.000<0.05). It shows that the Experience variable mediates the relationship between Emotional Content (esp. Contradiction contents) and Facebook Usage. |
| format | Journal |
| id | my-aeu-eprints.1005 |
| institution | Asia e University |
| language | en |
| publishDate | 2021 |
| record_format | eprints |
| spelling | my-aeu-eprints.10052022-11-07T07:14:22Z http://ur.aeu.edu.my/1005/ The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia Bugi, Satrio Adiwibowo Juhary, Ali Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship of emotional content (happiness, sadness, uniqueness, and contradiction), towards Facebook Usage. Besides, this research also explains the pattern of Generation Z in using Facebook by applying the AIDA Model. The research involved 242 Generation Z respondents, with quantitative method with Structural Equation Model (SEM) and Sobel Test to detect the mediation effect. Direct effect of the Emotional Content –Contradiction on Facebook Usage is not significant (0.518>0.05), while happiness, sadness, and uniqueness are significant. After being mediated by the Experience, the direct effect becomes significant (0.000<0.05). It shows that the Experience variable mediates the relationship between Emotional Content (esp. Contradiction contents) and Facebook Usage. 2021 Journal PeerReviewed text en http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf Bugi, Satrio Adiwibowo and Juhary, Ali (2021) The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia. Forum Ilmiah, 18 (4). pp. 686-696. |
| spellingShingle | Bugi, Satrio Adiwibowo Juhary, Ali The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title | The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title_full | The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title_fullStr | The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title_full_unstemmed | The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title_short | The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia |
| title_sort | mediation effect of experience: emotional content and facebook usage among generation z netizens at the selected universities in indonesia |
| url | http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf http://ur.aeu.edu.my/1005/ |
| url_provider | http://ur.aeu.edu.my/ |