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    A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

    A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace by Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.

    Published 2011
    Other Authors: “…manafdr@uum.edu.my…”
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    Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace

    Geographical information technology approach and model for visualizing the lifetime value of customers in the geographical marketplace by Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Malliga, Marimuthu, Dr.

    Published 2011
    Other Authors: “…manafdr@uum.edu.my…”
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