Search Results - Zurina Patrick

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  1. 1
    Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model

    Understanding the Effect of Advertising Values on Sustainable Product Purchase Intention: Extended Ducoffe Advertising Value Model by Nornajihah Nadia Hasbullah, Zurina Patrick, Hainnuraqma Rahim, K. K. Ramachandran

    Published 2023
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  2. 2
    Determinants of mobile commerce services adoption by Malaysian users

    Determinants of mobile commerce services adoption by Malaysian users by Zurina Patrick, Chin, Shu Qi, Alesia Sigang Gugkang, Geoffrey Harvey Tanakinjal

    Published 2022
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  3. 3
    Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper

    Marketing mix and customer satisfaction of gyms and fitness clubs in Malaysia: a conceptual paper by Zurina Patrick, Nornajihah Nadia Hasbullah, Ribed Vianneca W. Jubilee, Andrew Tek Wei Saw, Norfadzila Patrick

    Published 2022
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  4. 4
    Psychological Empowerment and Job Satisfaction on Organizational Commitment among SME Employees

    Psychological Empowerment and Job Satisfaction on Organizational Commitment among SME Employees by Lim Lee Ling, Ong Choon Hee, Tan Owee Kowang, Theresa Ho Char Fe, Teo Poh Chuin, Zurina Patrick, Chi-Hua Wu

    Published 2023
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  5. 5
    Social media influencers effectiveness among millennials and generation Z in Malaysia: a conceptual framework

    Social media influencers effectiveness among millennials and generation Z in Malaysia: a conceptual framework by Laily Najwa Yapp, Emily Yapp Hon Tshin, Zurina Patrick

    Published 2024
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  6. 6
    Bank ownership and non-performing loans of Islamic and conventional banks in an emerging economy

    Bank ownership and non-performing loans of Islamic and conventional banks in an emerging economy by Saw, Andrew Tek Wei, Ooi, Ai Yee, Yap, Woon Kan, Zurina Patrick, Syahrul Nizam Salam

    Published 2022
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  7. 7
    The Influence of online marketing and Its impact on business in post-covid-19: Sabah tourism industry

    The Influence of online marketing and Its impact on business in post-covid-19: Sabah tourism industry by Zurina Patrick, Geoffrey Harvey Tanakinjal, Alesia Sigang Gugkang, Andrew Saw Tek Wei

    Published 2024
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  8. 8
    Exploring the Influence of online marketing and its Impact on business in Post-Covid-19: A conceptual paper on Sabah tourism industry

    Exploring the Influence of online marketing and its Impact on business in Post-Covid-19: A conceptual paper on Sabah tourism industry by Zurina Patrick, Geoffrey Harvey Tanakinjal, Alesia Sigang Gugkang, Andrew Saw Tek Wei

    Published 2025
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  9. 9
    Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020

    Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020 by Zurina Patrick, Ong Choon Hee

    Published 2022
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