Search Results - Zhou, Baiyu

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    Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives

    Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives by Qi, Meng, Abdullah, Zulhamri, Zhou, Baiyu, Abdul Rahman, Saiful Nujaimi

    Published 2025
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  2. 2
    From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media

    From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media by Zhou, Baiyu, Abdullah, Zulhamri, Hashim, Norliana, Qi, Meng, Cai, Yingying

    Published 2026
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    Health inequities in medical crowdfunding: a systematic review

    Health inequities in medical crowdfunding: a systematic review by Cai, Yingying, Kamarudin, Syafila, Jiang, Xiaoyu, Zhou, Baiyu

    Published 2025
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