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    It’s not just a brand name: The impact of language on consumer attitude and behavior

    It’s not just a brand name: The impact of language on consumer attitude and behavior by Ernest Cyril , de Run, Yee, Teh Chin, Khalique, Muhammad

    Published 2010
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    It's not just a brand name: The impact of language on consumer attitude and behavior

    It's not just a brand name: The impact of language on consumer attitude and behavior by Ernest Cyril, de Run, Yee, Teh Chin, Khalique, Muhammad

    Published 2012
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