Search Results - Yang, Tian

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    The moderating role of immersion on the motives of watching Mukbang and its consumption: an extended uses and gratifications approach

    The moderating role of immersion on the motives of watching Mukbang and its consumption: an extended uses and gratifications approach by Chan, Tak Jie, Mat Suhairi, Nur Afiqah, Khairul Ezwan, Nur Hazirah Afiqah, Yang, Tian, Tengku Azzman, Tengku Siti Aisha, Mohd Tajuddin, Syafiqah

    Published 2025
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    Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory

    Factors Influencing Malaysian University Students' Intention to Use Online Payment Systems : An Application of the Extended Perceived Value Theory by Yang, Tian, Chan, Tak Jie, Asmaul Husna, Haris Fadzilah, Ng, Miew Luan, Sharifah Sofiah, Syed Zainudin, Farhana Muslim, Mohd Jalis

    Published 2024
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