Search Results - Uthamaputhran, S.

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  1. 1
    The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia

    The effects of green product positioning and green marketing strategies towards customers purchase intention in Malaysia by Sathiswaran Uthamaputhran

    Published 2013
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    UMK Etheses
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  2. 2
    The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia

    The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia by amin, M., Uthamaputhran, S., Ali, F.

    Published 2015
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    Non-Indexed Article
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  3. 3
    The role of green marketing towards purchase intention among Malaysian customers

    The role of green marketing towards purchase intention among Malaysian customers by Sathiswaran Uthamaputhran, Azlinda Shazneem Md Shuaib, Nurul Hasliana Hamsani

    Published 2014
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  4. 4
    Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach

    Revisiting influence of marketing effectiveness and environmental awareness on buying behaviour of green product: a SEM approach by Uthamaputhran, Logeswari, Ahmad, Fais, Jaganathan, Mathivannan, HoeChee Hee, Chee Hee

    Published 2016
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  5. 5
    Determinants for ICT Adoption and Problems: Evidence from Rural Based Small and Medium Enterprises in Malaysia

    Determinants for ICT Adoption and Problems: Evidence from Rural Based Small and Medium Enterprises in Malaysia by Jaganathan, Malaysia, Ahmad, Shuhymee, Ishak, Khairol Anuar, Mohd Nafi, Siti Noratisah, Uthamaputhran, Logeswari

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  6. 6
    A survey on integrated framework interpreting environmental awareness and marketing effectiveness on green product buying behavior

    A survey on integrated framework interpreting environmental awareness and marketing effectiveness on green product buying behavior by Logeswari, Uthamaputhran

    Published 2013
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  7. 7
    Artificial Intelligent (AI), Effectuation Theory, and International Opportunity: A Powerful Approach to Global Entrepreneurship

    Artificial Intelligent (AI), Effectuation Theory, and International Opportunity: A Powerful Approach to Global Entrepreneurship by Sathiswaran A/L Uthamaputhran, Kiran Kumar Thoti, Yusrinadini Zahirah Binti Md. Isa@Yusuff, Wan Nur Fazni Binti Wan Mohamad Nazarie, Wahidah Shar

    Published 2024
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