Search Results - Sook, Fern Yeo

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    To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.]

    To buy or not to buy: factors that influence consumers’ intention to purchase grocery online / Sook Fern Yeo ... [et al.] by Sook, Fern Yeo, Cheng, Ling Tan, Kah, Boon Lim, Jia, Hui Wan

    Published 2020
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    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.

    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia. by Chan, Tak Jie, Mu, Yu, Raji, Ridwan Adetunji, Sook, Fern Yeo, Mohamad Noor, Salehhuddin Sharipudin

    Published 2024
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