Search Results - Rehman, Umair

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  1. 1
    Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

    Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising by Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair

    Published 2023
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  2. 2
    Esports as playful consumption experiences: examining the antecedents and consequences of game engagement

    Esports as playful consumption experiences: examining the antecedents and consequences of game engagement by Abbasi, Amir Zaib, Alqahtani, Nasser, Tsiotsou, Rodoula H, Rehman, Umair, Ting, Ding Hooi

    Published 2023
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    Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective

    Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective by Rehman, Umair, Abbasi, Amir Zaib, Ting, Ding Hooi, Hassan, Maria, Khair, Nadine

    Published 2024
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