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    Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

    Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies by Panda, Debadrita, Raut, Sachin Kumar, Rana, Sudhir, Shamsudin, Mad Nasir

    Published 2024
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