Search Results - Qi, Meng

Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives by Qi, Meng, Abdullah, Zulhamri, Zhou, Baiyu, Abdul Rahman, Saiful Nujaimi

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Navigating the digital landscape: evaluating the impacts of digital IMC on building and maintaining destination brand equity by Qi, Meng, Abdullah, Zulhamri, Abdul Rahman, Saiful Nujaimi

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From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media by Zhou, Baiyu, Abdullah, Zulhamri, Hashim, Norliana, Qi, Meng, Cai, Yingying

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