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    Spa social responsibility as a quality signal: building customer loyalty through ethical and sustainable practices

    Spa social responsibility as a quality signal: building customer loyalty through ethical and sustainable practices by Pinthong, Chitlada, Inprasertkul, Thanapol, Rattanopas, Chairat, Fakfare, Pipatpong, Han, Heesup, Chua, Bee Lia

    Published 2026
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